{"product_id":"vitalx-kelp-mint-extreme-enriching-moisturising-shampoo","title":"VitalX Kelp \u0026 Mint Extreme Enriching Moisturising Shampoo","description":"\u003cp\u003eDesigned for both men and women, our VitalX Kelp \u0026amp; Mint Extreme Enriching Moisturising Shampoo is the best hair thickening shampoo, full of volumising ingredients such as peptides and extracts that have been carefully selected to work in synergy to give you the best body and bounce, control flyaways and static hairs, and naturally plumps and thicken the texture of fine strands.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDoes you hair break easily? Natural coiled \u0026amp; curly hair, is very susceptible to damage and breakage. Our intensely hydrating shampoo gently cleanses fragile hair, using a unique combination of nourishing oils to penetrate and fortify each strand. It restores moisture and smoothens\u003c\/p\u003e\n\u003cp\u003erough cuticles, helping tame even the toughest frizz\u003c\/p\u003e\n\u003ch2\u003eWHY BUY?:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eBenefits: extreme moisture to very dry damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e100% natural, organic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eTargets Hair types: \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eCurly, Coily, Kinky\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eDry, damaged hair  \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eColour treated hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFor Men \u0026amp; Women\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eSize: 250ml or 50 ml size\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eShipping: Free UK shipping on orders over £30\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e|\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003cp\u003e💚 Fights Frizz \u003cspan style=\"font-style: inherit; font-weight: inherit;\" data-mce-fragment=\"1\"\u003e💚\u003c\/span\u003e Rehydrates \u003cspan style=\"font-style: inherit; font-weight: inherit;\" data-mce-fragment=\"1\"\u003e💚\u003c\/span\u003e Colour-Safe \u003cspan style=\"font-style: inherit; font-weight: inherit;\" data-mce-fragment=\"1\"\u003e💚\u003c\/span\u003e Heat-Protecting \u003cspan style=\"font-style: inherit; font-weight: inherit;\" data-mce-fragment=\"1\"\u003e💚\u003c\/span\u003e Curly Girl Approved\u003c\/p\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 66.5152%;\"\u003e\n\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2231\/0307\/files\/Lily_Michael_Woman_Shampoo_Hair_480x480.jpg?v=1616551214\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2231\/0307\/files\/Lily_Michael_Woman_Shampoo_Hair_480x480.jpg?v=1616551214\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 56.2121%; padding: 20px;\"\u003e\n\u003ch2\u003eWhy It Works.\u003c\/h2\u003e\n\u003cp\u003eOur shampoo is designed to deliver protection and optimize the integrity of the hair while enhancing curl retention. It contains a unique blend of rice amino acids, tomato bioferment and keratin amino acids. All of which work synergistically to improve and protect the hair. The rice amino acids help condition and hydrate the hair to enhance its integrity and reduce moisture loss. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e|\u003c\/p\u003e\n\u003ctable width=\"601\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"601\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"601\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCurly hair is unique. In terms of structure, it contains a higher degree of disulfide bridges than straight or wavy hair. Research indicates that hair is more susceptible to breakage as the individual fibers overlap or wrap around the teeth of either a comb or a brush when styling. Given the nature of curly hair, it is more prone to damage and breakage. When hair fibers are damaged, the cuticle lifts and the hair becomes dry, brittle, dull, and difficult to manage. It also tangles easily.\u003c\/p\u003e\n\u003cp\u003eThe tomato bioferment contains a unique bi-enzyme complex that has cysteine which helps repair oxidized sulfhydryl groups. Restoring the disulfide bonds in damaged curly hair strengthens it and improve its structure to ultimately improve curl\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe bi-enzyme complex is also useful in styling aids for individuals that either curl their hair with a curling rod or \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eget a perm. Increasing the strength of the hair and repairing the disulfide bonds cannot only help repair damage, but also enhances retention of the newly formed curls which also means hair is more capable the hair is of maintaining its shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eLycopene in our shampoo is an antioxidant that can further protect the hair from oxidative stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe last ingredient blend of keratin amino acids, which acts as a humectant to further hydrate the hair and help it appear smooth and polished.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOur shampoo is designed to deliver protection and optimize the integrity of the hair while enhancing curl retention. It contains a unique blend of rice amino acids, tomato bioferment and keratin amino acids. All of which work synergistically to improve and protect the hair. The rice amino acids help condition and hydrate the hair to enhance its integrity and reduce moisture loss. Flexibility is an important characteristic for curly hair.\u003c\/p\u003e\n\u003cp\u003eSCD-1 is an enzyme that converts saturated fatty acids on the hair to unsaturated fatty acids. This conversion changes the melting point of the fatty acids on the hair to improve the hair’s flexibility and enhance curl retention. SCD-1 will also help improve texture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers hydration where it is needed\u003c\/li\u003e\n\u003cli\u003eOffers fizz control and shine\u003c\/li\u003e\n\u003cli\u003eDetangls hair gently\u003c\/li\u003e\n\u003cli\u003ePacked with anti-oxidants to protect from environmental damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eWe hope you love the finished product as much as we do\u003cbr\u003e. |\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003cbr\u003eKelp\u003cbr\u003eTomato\u003cbr\u003eKeratin\u003cbr\u003e ~\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eAqua, Disodium Sodium Cocoyl Glutamate, Cocamidopropyl Betaine, Aloe Barbadensis Juice, Glycerin, Sucrose Sterate, Laminaria Digitata Extract, Panthenol, Lactobacillus, Tomato Fruit Ferment Extract, Oryza Sativa (Rice) Extract, Keratin Amino Acids, Leuconostoc\/Radish Root Ferment Filtrate, Acyl Coenzyme A Desaturase, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein,  Heptyl Undecylenate, Cocoyl Hydrolyzed Elastin, Betaine, Inulin, Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid, Parfum, Hydroxypropyltrimonium Chloride, Lactic acid|\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cstrong\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/strong\u003e\n\u003cp\u003eFully drench hair with water. Dispense 1-2 pumps into palm of hand. Massage into scalp, roots, and strands and create a light lather. Breathe in deeply with relaxation. Rinse thoroughly and repeat if necessary. Follow with styling products.\u003c\/p\u003e\n\u003cbr\u003e |\n\u003cp\u003e\u003cstrong\u003eQ: How Often should I use this?\u003c\/strong\u003e\u003cbr\u003eDaily. As it is well formulated, your hair paradoxically will gain more volume not less. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: When should I treat my hair?\u003c\/strong\u003e\u003cbr\u003eYou would apply your hair mask on a very clean hair so after you have shampoo. You are ready to apply toner and conditioner after. \u003c\/p\u003e","brand":"LILY MICHAEL","offers":[{"title":"250 g","offer_id":49932021006602,"sku":"","price":21.5,"currency_code":"GBP","in_stock":true},{"title":"50 g","offer_id":49932021039370,"sku":"","price":8.9,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/aemlie.com\/products\/vitalx-kelp-mint-extreme-enriching-moisturising-shampoo","provider":"House of Aemlie","version":"1.0","type":"link"}