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Finally, a curl cream that gives me stretch
without losing bounce. My hair feels soft all week.” – Aisha, London

Hair Rituals Perfection Range

Shrinkage and dryness are common frustrations for textured hair — this cream helps curls stretch to their natural glory without losing definition.

CurlEase Crown & Curl Elongating Cream

Name: CurlEase Crown & Curl Elongating Cream
Brand: House of Aemlie
Price: 28.00 GBP
Availability: InStock

A
luxury leave-in cream that elongates curls while nourishing them with moisture,
shine, and strength.

Helps Skin Concerns: Dryness, shrinkage, frizz, brittleness, lack of definition.

TARGETS SKIN TYPE: Wavy, curly, coily, textured.

ACTIVE INGREDIENTS: Active ingredients including Shea Butter, Mango Seed Butter, Cocoa Butter, Kokum Butter, Cupuaçu Butter, Batana Oil, Baobab Oil, and Mongongo Oil work together to deeply hydrate, strengthen, and elongate curls. This powerful blend of heritage butters and exotic oils restores softness, boosts elasticity, enhances shine, and protects textured hair from breakage and frizz — leaving every curl defined, nourished, and crown-worthy.

SIZE: 200 ml

£28.00

Estimated delivery between October 21 and October 23.

Quantity

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Clean Formula %: 96% natural origin, vegan, cruelty-free.

Loyalty Points: Earn 280 Aemlie Rewards Points when you purchase this product. Learn More

A luxury leave-in cream designed for curly, coily, and textured hair. CurlEase nourishes, elongates, and defines curls while reducing frizz and shrinkage. Infused with shea butter, coconut oil, aloe vera, and wheat protein for softness, strength, and radiant shine. Lightweight, vegan, and cruelty-free.

Unveil the full glory of your curls with CurlEase Crown & Curl Elongating Hair Cream — a luxury leave-in treatment designed to honour the natural beauty of textured hair. More than just a styling product, this cream is a ritual of nourishment, definition, and elongation that transforms your everyday hair routine into an act of self-care.

Crafted with a blend of botanical oils, hydrating butters, and strengthening proteins, CurlEase penetrates deep into every strand, restoring softness and shine while helping curls stretch to their natural length without sacrificing bounce. Frizz is tamed, breakage is reduced, and each curl is crowned with radiant vitality.

This cream is ideal for wavy, curly, coily, and textured hair types seeking moisture, length retention, and definition. Whether worn naturally, twist-outs, braid-outs, or protective styles, CurlEase works in harmony with your crown, bringing your curls back to life with every application.

💛 Why it’s loved:

Restores deep hydration for curls that feel silky, soft, and touchable.
Elongates curls naturally, reducing shrinkage without compromising shape.
Enhances definition and shine while taming frizz.
Strengthens strands to resist breakage and promote length retention.
Designed for wavy, curly, coily, and textured hair of all kinds.

Key Features / Bullet Points:

Elongates curls naturally, reducing shrinkage
Deeply hydrates with shea butter & aloe vera
Strengthens hair with hydrolysed wheat protein
Defines curls while smoothing frizz
Vegan, cruelty-free, 96% natural origin

Target Hair Types:
Wavy, curly, coily, textured

Full Ingredients (INCI):
Aqua (Water), Cetearyl Alcohol, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Glycerin, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Sodium Benzoate, Potassium Sorbate.

Brand: Aemlie

Ideal for curly, coily, or textured hair seeking elongation, hydration, and
definition.

If you’ve struggled with curl creams that promise hydration but leave your hair
heavy, or stylers that define yet strip moisture, CurlEase offers the balance
you’ve been waiting for. Designed for textured hair in all its beautiful
diversity, this cream celebrates waves, curls, and coils alike. It’s the answer
for those who want elongated curls without losing their natural spring.

If your curls are your crown, then yes — this is for you

Our ethos is longevity and inclusivity. We wanted to create a product that not
only works immediately but helps curls thrive over time. CurlEase embodies our belief that textured hair deserves both luxury care and scientific precision .Crafted with shea butter, coconut oil, aloe vera, and hydrolysed wheat protein,
CurlEase delivers the perfect balance of hydration and strength. Its velvety
texture melts into each strand, softening curls while reducing shrinkage. Every
use feels like a crown ritual: rich, nourishing, sensorial.

Inspired by the crown — the symbol of regality and self-celebration. CurlEase elevates curls into their most majestic state.

CurlEase Crown & Curl Elongating Cream

£28.00

FULL INGREDIENTS LIST

🌿 Full Refined INCI (Label-Ready)

Aqua,
Aloe Barbadensis Leaf Juice, Glycerin, Butyrospermum Parkii Butter, Mangifera
Indica Seed Butter, Theobroma Cacao Seed Butter, Garcinia Indica Seed Butter,
Theobroma Grandiflorum Seed Butter, Elaeis Oleifera Kernel Oil, Cucurbita Pepo
Seed Oil, Adansonia Digitata Seed Oil, Cocos Nucifera Oil, Argania Spinosa
Kernel Oil, Persea Gratissima Oil, Olea Europaea Fruit Oil, Prunus Amygdalus
Dulcis Oil, Ricinus Communis Seed Oil, Simmondsia Chinensis Seed Oil,
Schinziophyton Rautanenii Kernel Oil, Camellia Japonica Seed Oil, Hibiscus
Sabdariffa Extract, Lilium Candidum Extract, Rosa Canina Fruit Extract,
Rosmarinus Officinalis Extract, Salvia Officinalis Extract, Tocopheryl Acetate,
Brassicyl Isoleucinate Esylate, Brassica Alcohol, Glyceryl Stearate Citrate,
Cetearyl Alcohol, Behenyl Alcohol, Sodium Stearoyl Lactylate,
Lactobacillus/Tomato Fruit Ferment Extract, Oryza Sativa Extract, Keratin Amino
Acids, Leuconostoc/Radish Root Ferment Filtrate, Acyl Coenzyme A Desaturase,
Caprylyl Glycol, Caprylhydroxamic Acid, Citric Acid, Fragrance (Parfum).

All of our product packaging includes a list of ingredients. In case of an allergy, always check the list of ingredients on the product packaging before you use the product. HOA Head Street Colchester UK

Ecological and Natural, certified by Ecocert COSMOS Organic, Unisex, Made in UK.

Key Ingredients

Shea Butter – “The Crown’s Comforter”

Deep
ancestral moisture for curls that never thirst.

Description:

Shea butter has been treasured for centuries as one of nature’s most powerful
emollients. Harvested from the African shea tree, its rich, buttery texture
melts at body temperature, wrapping each strand in a protective veil of
moisture. For curls, it is the ultimate comforter — sealing hydration into the
cuticle while reducing brittleness, breakage, and dryness.

Unlike
lighter oils that evaporate, shea butter lingers in the hair shaft, delivering
long-lasting nourishment. Its fatty acids restore the lipid barrier, creating
softness that resists harsh weather and environmental stress. For coily and
curly textures especially, this depth of moisture means fewer tangles, more
elasticity, and curls that feel truly nurtured.

More
than function, shea butter carries cultural and emotional resonance: a heritage
ingredient passed down through generations of women who understood its power to
heal, soften, and protect. In CurlEase, it represents tradition meeting modern
luxury.

Image
Creation Script:

Title:
“Shea Butter – The Crown’s Comforter”
Visual:
A crown carved into solid shea butter, glowing golden edges.
Background:
African savannah sunrise, earthy tones.
Overlay
text: “Deep ancestral moisture for curls that never thirst.”

Keratin Amino Acids – “The Strand’s Armor”

Protein-powered
resilience for lasting length.

Description:

Keratin is the structural protein of hair, and keratin amino acids provide the
building blocks needed to repair and reinforce curls from within. Unlike full
keratin, which can be heavy, amino acids are small enough to penetrate deeply
into the cortex, strengthening hair at its core.

This
translates into improved elasticity, reduced breakage, and better length
retention — essential for textured hair that often struggles to reach its full
growth potential. Over time, curls feel denser, smoother, and more resilient.

Keratin
amino acids are the unseen armor in CurlEase: invisible but transformative, they
help your crown withstand the daily battles of styling, weather, and time.

Image
Creation Script:

Title:
“Keratin Amino Acids – The Strand’s Armor”
Visual:
A glowing curl wrapped in shimmering protective threads.
Background:
Futuristic “molecular” aesthetic with light particles.
Overlay
text: “Protein-powered resilience for lasting length.”

Batana Oil – “The Hidden Crown Jewel”

The
secret oil of shine and regeneration.

Description:

Batana oil, derived from the American oil palm, is a rare and precious heritage
oil treasured in Central America for its ability to restore damaged hair. Known
locally as the secret to lustrous locks, batana penetrates deep into the strand
to repair, fortify, and impart an unmatched sheen.

For
curls, batana is a true crown jewel: it not only adds a reflective gloss but
also helps reduce thinning and promotes scalp health. Rich in tocopherols
(vitamin E compounds), it works as a natural antioxidant shield against free
radical damage.

Including
batana in CurlEase brings a touch of rarity — a heritage ingredient still
largely unknown in mainstream beauty, yet revered in traditional rituals for
its transformative results.

Image
Creation Script:

Title:
“Batana Oil – The Hidden Crown Jewel”
Visual:
A deep amber droplet shining like a gemstone.
Background:
Lush Central American rainforest.
Overlay
text: “The secret oil of shine and regeneration.”

Hibiscus Extract – “The Bloom of Strength”

Flower
power for growth, shine, and vitality.

Description:

Hibiscus, often called the “botox plant” in Ayurveda, is renowned for its
strengthening and rejuvenating properties. Rich in amino acids, hibiscus
nourishes the hair roots, stimulates growth, and helps prevent thinning.

Its
natural mucilage provides slip, making detangling easier and reducing breakage.
The petals’ pigments and antioxidants boost shine, bringing out the natural
vibrancy in curls. For centuries, hibiscus has been used in hair oils and masks
across Asia and Africa as a symbol of vitality and beauty.

In
CurlEase, hibiscus is the floral force that awakens your crown, leaving curls
glossy, strong, and radiant.

Image
Creation Script:

Title:
“Hibiscus Extract – The Bloom of Strength”
Visual:
Vibrant hibiscus flower opening into a glowing curl spiral.
Background:
Tropical lush greenery.
Overlay
text: “Flower power for growth, shine, and vitality.”

CurlEase Crown & Curl Elongating Cream

*Based on a third-party clinical study conducted over 4 weeks on 29 women ages 33-60.

**Based on a third-party consumer perception study conducted over 4 weeks on 30 women ages 33-60.

Who It’s For

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Product Story

At
Aemlie, we believe curls are crowns — deserving of rituals that are both
indulgent and effective. Too often, curl creams compromise: they either weigh
hair down or leave it parched. Our community asked for a product that could
elongate curls without sacrificing bounce, deeply nourish without greasiness,
and deliver shine without residue. CurlEase was born to answer that call.

CurlEase
is more than a styling product. It’s a symbol of self-celebration — proof that
luxury hair care can be tailored to the unique challenges of textured hair.

Crown & Curl Styling Cream combines heritage oils, modern ferments, and
botanical extracts to create a multifunctional curl and braid cream.

Heritage
oils (Batana, Baobab, Mongongo,
Camellia) provide shine, elasticity, and strength.
Ferments
improve scalp health, lipid balance, and long-term resilience.
Botanicals
(Hibiscus, Lily, Rosemary, Sage) stimulate growth, soothe irritation, and
protect from oxidative stress.
A quat-free
conditioning system ensures slip and frizz control without buildup,
aligning with Aemlie’s clean beauty promise.

Ingredients Justification

Heritage
Butters
Shea
Butter (Butyrospermum Parkii) – deep moisture, softness
Mango
Seed Butter (Mangifera Indica) – nourishing, lightweight
hydration
Cocoa
Seed Butter (Theobroma Cacao) – rich emollient, protective
barrier
Kokum
Butter (Garcinia Indica) – elasticity, non-greasy
conditioning
Cupuaçu
Butter (Theobroma Grandiflorum) – water retention, smoothness
Heritage
& Exotic Oils
Batana
(Elaeis Oleifera Kernel Oil) – shine, scalp health
Baobab
Oil (Adansonia Digitata) – elasticity, strength
Mongongo
Oil (Schinziophyton Rautanenii) – UV protection, resilience
Camellia
Oil (Camellia Japonica) – lightweight shine,
silkiness
Pumpkin
Seed Oil (Cucurbita Pepo) – nutrient-rich, strengthens
follicles
Coconut
Oil (Cocos Nucifera) – classic hydration + cuticle
smoothness
Argan
Oil (Argania Spinosa) – repair, gloss
Avocado
Oil (Persea Gratissima) – rich in vitamins A, D, E
for nourishment
Olive
Oil (Olea Europaea) – moisture + softness
Sweet
Almond Oil (Prunus Amygdalus Dulcis) –
softening, lightweight emollience
Castor
Oil (Ricinus Communis) – thickness, shine, scalp
support
Jojoba
Oil (Simmondsia Chinensis) – mimics scalp’s natural
sebum
Botanical
Extracts
Hibiscus
Sabdariffa – stimulates growth, adds
shine
Lilium
Candidum (White Lily) – soothing, protective
Rosa
Canina (Rosehip) – antioxidant-rich, repairs
Rosemary
Extract (Rosmarinus Officinalis) – stimulates scalp
circulation
Sage
Extract (Salvia Officinalis) – scalp balancing,
antimicrobial
Ferments
& Modern Actives
Lactobacillus/Tomato
Fruit Ferment Extract – scalp microbiome balance
Leuconostoc/Radish
Root Ferment Filtrate – natural preservative,
antimicrobial
Oryza
Sativa Extract (Rice) – amino acids, volume &
strengthening
Keratin
Amino Acids – fortify strands, reduce
breakage
Acyl
Coenzyme A Desaturase – lipid balance, resilience
Vitamins
& Antioxidants
Tocopheryl
Acetate (Vitamin E) – antioxidant, protects
against oxidative stress

Benefits

Deeply
hydrates curls for lasting softness
Naturally
elongates curls to reduce shrinkage
Defines
curl pattern with bounce and shine
Strengthens
hair to resist breakage
Smooths
frizz and enhances manageability

Awards

Pending
recognition. Vegan. British-made. Not tested on animals. 1% for the Planet
member.

Conscious Luxury

Packaged
in recyclable, eco-conscious materials. Vegan and cruelty-free. Made with
longevity and respect for textured hair.

How to Use

Apply
generously to damp or dry hair. Smooth evenly from roots to ends with fingers
or a wide-tooth comb. For protective styles, use as a base for twists and
braids. For elongated curls, allow hair to air-dry or diffuse gently.

Eco Responsibility

Handmade in the UK for quality and traceability.✔️ FSC-certified packaging.✔️ Recyclable container and carton.

FAQs

Q1:
Will this work on my curl type?

A1: Yes. CurlEase has been developed with versatility in mind, making it
suitable for wavy (2A–2C), curly (3A–3C), and coily (4A–4C) textures. Instead
of being a “one-size-fits-all” heavy cream, CurlEase uses a carefully balanced
blend of butters and oils that provide slip, moisture, and elongation without
leaving a greasy film. If your hair is fine, it won’t weigh it down; if your
curls are thick and tight, it provides the strength and nourishment they need.
This adaptability is one of the reasons many customers describe it as a
“game-changer” for textured hair.

Q2:
Does it really reduce shrinkage?

A2: Shrinkage is a natural characteristic of curls, but it can be frustrating
when you want to enjoy your hair’s true length. CurlEase is designed with
heritage butters and elasticity-boosting oils that help curls unfurl to their
natural length while keeping their shape. Rather than stretching curls in a
harsh or artificial way, CurlEase supports their structure so they elongate
naturally. The result is hair that looks longer, feels softer, and still
retains its bounce and vitality.

Q3:
Can I use it daily?

A3: Absolutely. CurlEase is lightweight and non-greasy, which means it can be
used as part of your daily styling or refresh routine. Many curl creams build
up quickly, leaving hair feeling heavy or coated, but CurlEase was created to
avoid this. Its quat-free conditioning system provides slip and frizz control
without leaving residue behind. On wash day, apply generously to damp hair; in
between washes, use smaller amounts to refresh curls, tame frizz, and re-define
your pattern. It’s designed to be as flexible as your lifestyle.

Q4:
Will it weigh down fine curls?

A4: No. One of the key challenges in textured hair care is balancing hydration
with weightlessness. CurlEase was formulated to melt into strands, not sit on
top of them. The inclusion of lighter oils like jojoba and camellia means the
cream nourishes without heaviness, making it ideal even for fine curls. You’ll
still enjoy softness and elongation without losing the natural spring that
makes your curls unique.

Q5:
Is it safe for coloured or chemically treated hair?

A5: Yes, CurlEase is colour-safe and gentle enough for chemically treated hair.
The absence of harsh sulphates, parabens, or mineral oils means it won’t strip
away treatments or damage delicate cuticles. In fact, the formula includes oils
rich in vitamins and antioxidants (like argan and rosehip), which actively help
protect and restore hair that has been processed. For coloured curls, this
means longer-lasting vibrancy, enhanced shine, and protection against dryness
and breakage.

Q6:
What does it smell like?

A6: CurlEase has a subtle, uplifting fragrance designed to make your curl ritual
feel like self-care without overpowering your senses. The scent profile is
clean, fresh, and lightly floral with a creamy undertone, complementing your
natural beauty rather than masking it. We chose this fragrance deliberately to
ensure it layers well with your favourite perfumes or hair mists while giving
you a quiet moment of indulgence every time you open the jar.

Q7:
Is it vegan and cruelty-free?

A7: Yes — CurlEase, like all Aemlie products, is 100% vegan and cruelty-free.
It contains no animal-derived ingredients and has never been tested on animals.
We’re also committed to sustainability: our packaging is recyclable and
FSC-certified, and we proudly manufacture in the UK to ensure quality and
traceability. Choosing CurlEase means you’re not only treating your hair with
luxury care, but you’re also supporting conscious beauty values that respect
both people and the planet.

Q8:
What makes it different from other curl creams?

A8: Many curl creams focus only on moisture — which is important, but not
enough for long-term curl health. CurlEase stands out because it combines heritage
oils, botanical extracts, and modern ferments into one advanced formula.
This means your curls don’t just look better after one use; over time, your
scalp health, strand strength, and elasticity also improve. It’s also free from
heavy quats, which can build up on curls. Instead, it provides slip and frizz
control through a clean, lightweight conditioning system. In short, CurlEase
doesn’t just style curls — it transforms the way they behave.

Q9:
Can it be used for protective styles (braids, twists, etc.)?

A9: Yes, CurlEase is ideal as a base for protective styles. The cream’s rich
butters and oils provide the slip needed for braiding and twisting while
keeping hair moisturised throughout wear. Its long-lasting hydration means your
style stays neat, frizz is kept under control, and your hair feels soft and
nourished when you take it down. Customers also find it especially effective
for twist-outs and braid-outs, where definition and elongation are key.

Q10:
Does it control frizz in humid weather?

A10: Yes, CurlEase is designed to perform in challenging conditions, including
humidity. Frizz often happens when hair absorbs excess moisture from the air —
but CurlEase works by sealing hydration into the strand, creating a protective
barrier with natural butters and oils. This helps curls stay defined, glossy,
and smooth even when the weather is against you. Whether you’re in a damp
climate or dealing with summer humidity, CurlEase helps your curls hold their
shape with confidence.

Q11:
Is it suitable for sensitive scalps?

A11: Yes. CurlEase is formulated with soothing botanicals like aloe vera, lily,
and sage extract, making it gentle on the scalp as well as the hair. We use a
modern preservative system (ferments like radish root filtrate) that is
effective yet kinder to sensitive skin. If your scalp is prone to irritation
from harsher products, CurlEase is a safe and nourishing alternative that
provides both comfort and performance.

Q12:
How long will one jar last?

A12: This depends on your curl type and how much product you use, but generally
one 200ml jar lasts between 4–8 weeks with regular use. CurlEase is highly
concentrated, so a little goes a long way — especially on fine or wavy hair.
For thicker coils and protective styles, you may use more per application, but
you’ll still find the jar lasts longer than many curl creams because of its
rich, effective texture.

Research