Lifestyle Joy Shot (Outdoor Curls in Motion)

Concept: Woman outdoors in sunlight, laughing or mid-hair flick. Curls elongated, glossy, full of movement.

Model: Black woman with type 3B–4B curls, radiant smile.

Styling: Chic summer dress or blazer; natural glam makeup.

Background: Golden hour sunlight, blurred greenery or city street.

Lighting: Warm glow highlighting curls.

Text Overlay: “Luxury care for textured hair ✨”

Mood: Joyful, empowering, aspirational.

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AEMLIE CURL CARE

CURL CARE • DEFINES • SMOOTHS • STRENGTHENS

VitalCurl – Curl Defining Hair Oil

Name: VitalCurl – Curl Defining Hair Oil
Brand: House of Aemlie
Price: 34.00 GBP
Availability: InStock

A lightweight curl-defining oil that smooths frizz, strengthens fragile-feeling fibre and leaves waves, curls and coils soft, polished and flexible.

ACTIVE INGREDIENTS: ACTIVE CURL ARCHITECTURE

Babassu + Pracaxi Oils — Lightweight conditioning oils selected for softness, slip and curl refinement.

Hydrolysed Quinoa + Rice + Amaranth Proteins — Support fragile-feeling fibre, improve manageability and reinforce the feel of stressed curls.

Ceramide NP + Phytosterols — Help support lipid cohesion and improve the feel of rough, porous hair.

Squalane + Jojoba + Meadowfoam — Deliver lightweight smoothness, softness and polished shine.

Abyssinian + Baobab + Broccoli Seed + Linseed + Mango Oils — Complete the conditioning phase with flexibility, slip and lustre.

£34.00

Estimated delivery between October 08 and October 10.

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SIZE:

TARGETS SKIN TYPE: SUITABLE FOR:
Wavy hair
Curly hair
Coily hair
Textured hair
Frizz-prone curls
Dry or porous-feeling lengths
Colour-treated curls when used as part of a suitable routine

Helps Skin Concerns: Defines curls. Smooths frizz.

Benefits:
Curl definition · frizz control · strengthening · smoothing · softness · shine

Key Ingredients:
Babassu · Pracaxi · Protein Triad · Ceramide NP · Squalane · Meadowfoam

Targets:
Wavy · curly · coily · textured · frizz-prone · dry · porous-feeling hair

Texture:
Silk-light oil that refines the curl surface without a rigid finish

How to use:
Apply 1–3 drops to damp mid-lengths and ends before styling, or 1–2 drops to dry hair to smooth frizz and release cast.

Philosophy:
Definition with movement.

Loyalty Points: When you purchase this product, you’ll earn £3.40 through AEMLIE Rewards — a gesture of gratitude within our longevity-conscious luxury philosophy. Learn More

VitalCurl – Curl Defining Hair Oil is a lightweight finishing and conditioning oil created to refine curls and coils without flattening their natural movement. A precision blend of babassu, pracaxi, abyssinian, squalane, jojoba, baobab, meadowfoam, broccoli seed, linseed and mango oils helps smooth roughness, reduce frizz and add polished shine while preserving softness and bounce.

At the centre of the formula, a triad of hydrolysed quinoa, rice and amaranth proteins works alongside Ceramide NP and phytosterols to reinforce the feel of fragile curl fibre and support smoother, more resilient lengths.

Use on damp hair to seal in softness and enhance definition, or on dry hair to refine frizz, soften cast and restore luminosity. The finish is supple, glossy and touchable — never stiff or lacquered.

Best for: wavy, curly, coily and textured hair seeking definition, frizz control, softness and flexible shine.

Choose VitalCurl if your waves, curls or coils lose definition through frizz, roughness, dryness or repeated styling, or if heavier oils leave your hair flat.

It is designed for anyone who wants polished curl definition, softer fibre and flexible shine without sacrificing movement.

VitalCurl Definition Architecture

VitalCurl – Curl Defining Hair Oil

£34.00

FULL INGREDIENTS LIST

INGREDIENTS: Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, C13-15 Alkane, Orbignya Oleifera Seed Oil, Pentaclethra Macroloba Seed Oil, Crambe Abyssinica Seed Oil, Squalane, Simmondsia Chinensis Seed Oil, Adansonia Digitata Seed Oil, Limnanthes Alba Seed Oil, Brassica Oleracea Italica Seed Oil, Bis-Diglyceryl Polyacyladipate-2, Capryloyl Glycerin/Sebacic Acid Copolymer, Linum Usitatissimum (Linseed) Seed Oil, Mangifera Indica Seed Oil, Phytosterols, Cocoyl Hydrolyzed Quinoa Protein, Cocoyl Hydrolyzed Rice Protein, Cocoyl Hydrolyzed Amaranth Protein, Glycine Soja (Soybean) Seed Extract, Ceramide NP, Tocopherol, Parfum, Helianthus Annuus Seed Oil, Rosmarinus Officinalis Leaf Extract.

All of our product packaging includes a list of ingredients. In case of an allergy, always check the list of ingredients on the product packaging before you use the product. HOA Head Street Colchester UK

Ecological and Natural, certified by Ecocert COSMOS Organic, Unisex, Made in UK.

Key Ingredients

Babassu Oil — The Curl Softener

A light, fast-spreading oil that softens dry-feeling curls and helps smooth the fibre without the dense finish of heavier oils.

Pracaxi Oil — The Definition Enhancer

Pracaxi oil brings exceptional slip and surface smoothness, helping curls clump more cleanly, feel softer and appear more refined.

Protein Triad — The Fibre Fortifier

Hydrolysed quinoa, rice and amaranth proteins help reinforce fragile-feeling lengths, improve manageability and support a smoother, more resilient curl surface.

Ceramide NP — The Lipid Reinforcer

Ceramide NP supports the lipid structure around the hair fibre, helping improve smoothness and reduce the rough, porous feel associated with stressed curls.

VitalCurl – Curl Defining Hair Oil

*Based on a third-party clinical study conducted over 4 weeks on 29 women ages 33-60.

**Based on a third-party consumer perception study conducted over 4 weeks on 30 women ages 33-60.

VitalCurl’s current performance story is formulation-led rather than based on a finished-product clinical percentage claim.

Its positioning is supported by the functional roles of its conditioning oils, hydrolysed protein complex, Ceramide NP and phytosterols, with finished-product testing to be added to the product record when formally completed.

Who It’s For

VitalCurl is for waves, curls and coils that need definition without stiffness. It is especially suited to hair that feels dry, rough, porous or easily disrupted by frizz.

Use it when you want to preserve natural movement while refining the surface, strengthening the feel of fragile lengths and restoring polished shine.

Product Story

VitalCurl was created around one principle: definition should never come at the expense of movement.

Its lightweight oil architecture combines babassu and pracaxi with a wider blend of precision emollients and botanical oils, while hydrolysed quinoa, rice and amaranth proteins, Ceramide NP and phytosterols reinforce the feel of the fibre.

The result is curl care with discipline and fluidity — softer, smoother, more defined hair that remains touchable, expressive and alive.

Ingredients Justification

Every ingredient in VitalCurl serves the needs of textured hair: lightweight oils for slip and polish, hydrolysed proteins for fibre support, and Ceramide NP with phytosterols for lipid reinforcement.

Babassu, pracaxi, abyssinian, squalane, jojoba, baobab, meadowfoam, broccoli seed, linseed and mango oils were selected to condition without forcing curls into a heavy, coated finish.

The protein triad of quinoa, rice and amaranth adds a strengthening layer for hair that feels fragile or overworked, while Ceramide NP helps refine rough, porous-feeling lengths.

Benefits

DEFINES WITH MOVEMENT — Helps curls and coils appear more polished and cohesive without a stiff finish.

SMOOTHS FRIZZ — Lightweight oils refine the fibre surface and reduce roughness for cleaner definition.

REINFORCES FRAGILE-FEELING HAIR — Hydrolysed quinoa, rice and amaranth proteins support stronger-feeling, more manageable lengths.

REFINES POROSITY — Ceramide NP and phytosterols help improve the feel of rough, depleted fibre.

DELIVERS FLEXIBLE SHINE — A precision oil blend creates softness and luminosity without flattening natural texture.

Awards

FORMULATION DISTINCTIONS

CURL-FOCUSED OIL ARCHITECTURE — Babassu and pracaxi lead a lightweight blend designed for definition, slip and polished movement.

TRIPLE-PROTEIN SUPPORT — Hydrolysed quinoa, rice and amaranth proteins reinforce the feel of fragile curl fibre.

LIPID REINFORCEMENT — Ceramide NP and phytosterols support smoother, more resilient-feeling lengths.

Any external award or editorial distinction will be added only once formally confirmed.

Longevity-Conscious Luxury

LONGEVITY-CONSCIOUS LUXURY

VitalCurl is designed to preserve the quality, movement and condition of textured hair over time. Rather than relying on a rigid styling film or a heavy oil coating, it combines measured conditioning, protein support and lipid reinforcement in a concentrated ritual.

The result is high-performance curl care built around softness, resilience and enduring definition.

How to Use

DAILY CURL RITUAL

Apply 1–3 drops to damp mid-lengths and ends. Smooth or scrunch through the hair, then layer with your preferred curl cream, gel or styling product as needed.

DRY-HAIR FINISH

Use 1–2 drops on dry curls to soften frizz, release a styling cast and restore polished shine without flattening the natural pattern.

DOSAGE GUIDE

Fine waves or curls: begin with 1 drop. Medium-density curls: 1–3 drops. Thick, coarse or highly porous curls and coils: 3–5 drops, layered gradually.

Eco Responsibility

Connect a metaobject (aem.content) with field “eco”, or fill product metafield aem.eco, or metafield custom.aem_eco.

FAQs

1. Is VitalCurl a styling oil or a treatment oil? It does both. The formula provides lightweight conditioning and fibre support while helping refine frizz, definition and shine.

2. Will VitalCurl make curls stiff? No. The formula is designed to preserve flexibility and movement rather than create a rigid styling film.

3. Can I use it with gel or curl cream? Yes. Use VitalCurl sparingly as a conditioning oil layer and combine with your usual styling products as needed.

4. Is it suitable for fine waves? Yes, but begin with one drop and keep application away from the roots.

5. Is it suitable for coily or highly textured hair? Yes. Coarser or more porous textures can layer more product through the lengths and ends.

6. Does it contain fragrance? Yes. The formula contains Parfum.

7. Does VitalCurl provide heat protection? It can be used before styling for slip and surface smoothing, but it is not positioned with a specific tested heat-protection temperature claim.

Research

FORMULATION PERFORMANCE RATIONALE

VitalCurl was designed around the needs of textured hair: frizz, roughness, loss of definition, fragile-feeling lengths and the tendency of heavier oils to collapse movement.

Its lightweight emollient phase is reinforced with babassu, pracaxi and a wider botanical oil blend for slip, softness and shine. Hydrolysed quinoa, rice and amaranth proteins support the feel of fragile fibre, while Ceramide NP and phytosterols help improve the feel of rough, porous lengths.

The intended result is defined, smoother and more resilient-feeling curls with flexible movement and polished shine.

Our Ingredient Philosophy

FORMULA TRANSPARENCY

VitalCurl is a fragranced curl-defining oil and contains Parfum.

Its conditioning architecture combines lightweight emollients, botanical oils, hydrolysed quinoa, rice and amaranth proteins, phytosterols and Ceramide NP. The full INCI is declared on the product page so the performance story remains transparent and ingredient-led.