mixed woman with very good moisture rich hair

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The Art of Crown Therapy 👑

Hydrate. Soothe. Balance. Renew. With luxury scalp & hair care.

HydraBloom restores deep hydration while PureBalance refines scalp harmony — together creating the foundation for healthy, radiant crowns.

Shop Hair Oils Discover Rituals

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The Art of Crown Therapy 👑

Nourish. Seal. Smooth. Illuminate. With luxury shine ✨

RadianceShine elevates every strand with brilliance, vitality, and luminous finish — the final touch in conscious luxury haircare.

Shop RadianceShine Reveal Radiance

Eternal Hair Perfection Range

🌿 A restorative oil that combines hydration with proven elasticity science. Repair without compromise. Works to reduce breakage, smooth frizz, and revitalise fragile hair.

HydraBloom Moisture Hair Oil

Name: HydraBloom Moisture Hair Oil
Brand: House of Aemlie
Price: 34.00 GBP
Availability: InStock

£34.00

Estimated delivery between January 18 and January 20.

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ACTIVE INGREDIENTS: 🌿 HydraBloom Hair Oil – Repair + Resilience

Formulated with 7 active ingredients for repair and resilience, including baobab oil, aloe vera, hydrolyzed keratin, laminaria seaweed extract, pro-vitamin B5, ginger root oil, and vitamin E. Together, they hydrate, strengthen, and restore elasticity to fragile hair.

🌿 Strengthening, hydrating repair oil – Restores elasticity and resilience while reducing breakage and smoothing fragile strands.

TARGETS SKIN TYPE: 🌿 HydraBloom Hair Oil – Hydration & Elasticity

Target Hair Types:

Dry, brittle, or damaged hair.

Chemically treated or colour-processed strands.

Thick, coarse, or textured hair needing repair and bounce.

Ideal for crowns prone to breakage or lacking flexibility.

Helps Skin Concerns: 🌿 HydraBloom Hair Oil – Helps with Hair Concerns HydraBloom helps with dryness, brittleness, and breakage, restoring elasticity and bounce to fragile hair. Its keratin and baobab oil reinforce weak fibres, while aloe vera and seaweed replenish hydration and smooth the cuticle. Ideal for hair that feels tired, over-processed, or lacking flexibility.

🌿 HydraBloom Hair Oil – Repair + Resilience

Benefits: Restores elasticity, reduces breakage, deeply hydrates, smooths frizz.
Key Ingredients: Baobab Oil, Aloe Vera, Hydrolyzed Keratin, Laminaria Seaweed, Pro-Vitamin B5, Vitamin E (View All)
Clean Formula: 98% natural origin, vegan, cruelty-free
Targets Hair Types: Dry, Brittle, Damaged, Textured
Scent Profile: Top – Grapefruit & Lime · Heart – Neroli & Jasmine · Base – White Musk & Sandalwood
Packaging: 100% recyclable plastic bottle with FSC-certified paper carton
Earn Reward Points: 34

Loyalty Points: 34 Learn More

HydraBloom Moisture Hair Oil - Repair + Resilience

Longevity through skinification — timeless rituals, simplified.

Deep nourishment, weightless shine. A barrier-first longevity ritual for hair, blending lightweight botanical oils and antioxidants to soften, smooth, and protect without greasiness.

Your hair tells your story. Some days it shines with strength and confidence, other days it feels fragile, frizzy, or weighed down by the stress of daily life. HydraBloom was created as the reset your strands have been craving.

This lightweight, silky oil is more than just a treatment — it’s a ritual. With every drop, a blend of twelve nourishing botanical oils and advanced actives work in harmony to revive tired hair. Sunflower and Sweet Almond bring back softness and shine, while Baobab and Evening Primrose replenish resilience from root to tip. Hydrolyzed Keratin strengthens the very core of each strand, while Squalane and Seaweed Extract wrap hair in a protective veil.

The texture melts instantly into your hair — no heaviness, no residue — just a weightless finish that leaves curls defined, straight styles smooth, and every strand touched with luminous vitality.

HydraBloom transforms daily care into a moment of self-care. Use it before styling, after washing, or as an overnight indulgence, and awaken to hair that feels renewed, resilient, and radiant.

Because your crown deserves more than care. It deserves ritual.

HydraBloom Hair Oil –

Highlights / Key Features:

Repairs and strengthens damaged hair
Lightweight oil blend with 12 botanical extracts
Smooths frizz and restores shine
With Hydrolyzed Keratin + Baobab oil
Vegan, cruelty-free, clean formulation

Category: Haircare → Treatments & Oils

Skin/Hair Concerns:

Breakage
Dryness
Frizz
Lack of shine / elasticity

Ingredients (INCI):
Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Camellia Japonica Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Brassica Oleracea Italica (Broccoli) Seed Oil, Crambe Abyssinica Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Aloe Barbadensis Leaf Oil, Salvia Hispanica Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Caprylic/Capric Triglyceride, Vitis Vinifera (Grape) Seed Oil, Hydrolyzed Keratin, Laminaria Digitata Extract, Squalane, Beta-Glucan, Tocopherol, Parfum, Limonene, Linalool, Citral, Farnesol.

Usage Instructions:
Apply 2–3 drops to damp or dry hair, focusing on mid-lengths to ends. Use daily as a leave-in treatment, pre-styling protector, or overnight repair oil.

Size/Format: 100ml

Brand: Aemlie

🌿 HydraBloom Moisture Hair Oil – Repair and Resilience

If your hair feels fragile, brittle, or prone to snapping from styling, colouring, or daily stress, HydraBloom is your reset button. It delivers deep hydration from aloe vera, while baobab oil and hydrolyzed keratin restore elasticity and strength. Seaweed extract and vitamin E revitalise from root to tip, helping hair recover its bounce and smoothness.

This is the oil for you if you’re looking for:

Deep repair and hydration without heaviness
Reduced breakage and improved elasticity
A daily or overnight treatment for tired strands
A vegan, cruelty-free, conscious luxury formula

🌿 HydraBloom Moisture Hair Oil – Hydration & Elasticity

HydraBloom is AEMLIE’s crown ritual for hair that craves renewal. Rich yet refined, it is designed to hydrate deeply, restore flexibility, and strengthen strands from the inside out.

At its core lies the power of the baobab tree, revered as the “Tree of Life.” Its golden oil restores elasticity, making hair resilient and supple. Aloe vera delivers soothing hydration to scalp and strands, quenching dryness with refreshing lightness. To rebuild strength, hydrolyzed keratin binds to the hair fibre, smoothing cuticles and reducing breakage. Finally, seaweed extract infuses the crown with ocean minerals, replenishing and revitalising at the root.

HydraBloom’s versatility makes it a true essential. It can be used as a nourishing pre-wash treatment, a silky leave-in oil, or a smoothing finisher after styling. Its texture is indulgent yet never heavy, making it suitable for both textured and finer hair in need of care.

The fragrance mirrors its purpose: fresh citrus and delicate florals uplift, while woody undertones ground the ritual in strength and calm. It is not just an oil, but a sensory experience — one that hydrates, strengthens, and restores the crown to life.

HydraBloom is AEMLIE’s promise of resilience. With every drop, it turns fragility into strength, transforming the crown into its most supple, radiant self.

Cool, calming, and deeply restorative — like the sacred stone of renewal. HydraBloom’s blend of Baobab, Jojoba, and Hydrolyzed Keratin revives tired strands with vitality and strength. Jade represents balance and harmony; this oil mirrors its energy — repairing from within and bringing calm, fluid beauty back to your crown.

HydraBloom Moisture Hair Oil

£34.00

Real hair, real results: luxurious repair, balanced hydration, and radiant shine — the Aemlie Oil Ritual

Hello gloss, strength, and balance ✨ Oils that repair, protect, and glow — for hair with crown-worthy longevity 👑.

Frizz, dullness, lifeless strands… will my hair ever shine again?

Testimonials

“HydraBloom feels like a miracle in a bottle!”

“My hair feels like silk again! HydraBloom melts right in — soft, smooth, and stronger after just one week. It’s lightweight but deeply repairing. I can actually see the difference when I blow-dry.”

person with realistic length of good hair

— Jasmine T., London, UK

“Full-size set = full transformation!”

“I bought the large ritual set after trying the minis. Each oil has its moment — HydraBloom for repair, PureBalance for daily care, and RadianceShine for shine. My hair is thriving.”

— Hannah D., Cardiff, Wales

“PureBalance keeps my hair smooth all day.”

“I was never able to use oils daily before — they always weighed my hair down. PureBalance feels like a serum! My hair stays fresh and frizz-free even in humidity.”

— Emma W., Dublin, Ireland

“Lightweight perfection for everyday shine.”

“Two drops, and my ends are transformed. It absorbs instantly and smells so clean and elegant. It’s the finishing touch my routine needed.”

— Chloe L., Brighton, UK

⭐ “As a guy, I didn’t think hair oil was for me… now I can’t go without it.”

“I’ve got thick, wavy hair that always looked dry no matter how much I conditioned it. I used to think oils were too heavy or just for women — until I tried the PureBalance Daily Hair Oil. It’s light, absorbs instantly, and makes my hair look healthy without feeling greasy.

Even my barber asked what I’m using now. My hair actually behaves better when styling, and I don’t get that dry, fluffy texture anymore. Honestly, this has become part of my morning routine — just like my beard oil or moisturizer.”

— Ryan T., Manchester, UK

⭐ “I didn’t just fix my hair — I fell back in love with it.”

“I started using the Aemlie oils after years of damage from colouring and heat styling. My curls had lost their shape and shine — nothing worked for more than a day.

I began with HydraBloom Moisture Hair Oil twice a week as a treatment, then added PureBalance every morning before work. Within a week, I noticed a difference. My hair wasn’t just softer — it looked alive again. By the third week, the frizz was gone, my curls were stretching again, and my ends felt sealed.

On days when I need extra shine, I finish with RadianceShine Gloss Oil, and the transformation is instant. My hair literally glows.

These oils made me slow down and enjoy the ritual — the scent, the texture, the feel of taking care of my crown. It’s not just haircare anymore; it’s therapy in a bottle. I’ve had compliments from people who’ve known me for years asking if I changed stylists. I tell them, No — I just found Aemlie.”

— Danielle M., London, UK

— Danielle M., London, UK

Lightweight but still gives amazing hold

I have fine curls and was worried it’d be too heavy, but it hydrates without weighing me down. Really happy with the balance.

— Rachel K., Liverpool, UK

CurlEase Crown & Curl Elongating Hair Cream

“I go to the gym daily and wash my hair often, so it takes a beating from sweat and shampoo. HydraBloom has been a game changer — I use a small amount after towel-drying, and it keeps my hair soft, strong, and healthy-looking despite the routine.

The scent is subtle and fresh — not perfumed — which I like. It feels clean and natural, and my girlfriend keeps borrowing it, which says everything really!”

— Ahmed K., Birmingham, UK

CurlEase Crown & Curl Elongating Hair Cream

“Finally, a hair oil that understands my hair.”

— Serena L., Bath, UK

“I’ve always had fine, frizz-prone hair that reacts to everything — humidity, heat, even brushing it wrong. I’d tried every ‘lightweight’ oil on the market, but they all made my hair flat or greasy.

Then I tried RadianceShine Gloss Hair Oil, and I was honestly shocked. Two drops after blow-drying, and my hair looked like it had been professionally polished. It’s glossy but still has volume — the kind of healthy shine that moves naturally.

Now I’ve started layering the oils depending on what my hair needs — HydraBloom once a week when it feels dry, PureBalance before styling, and RadianceShine at the end for that final glow. My hair feels stronger, smoother, and I finally get second-day shine without washing.

It’s more than a product line — it’s a whole mood. I used to rush through my routine; now it feels like a little act of self-care. The results last, and I can genuinely say my hair’s the healthiest it’s ever been.”

— Serena L., Bath, UK

CurlEase Crown & Curl Elongating Hair Cream

“These oils perform like salon treatments — but feel like self-care.”

“As a stylist, I’m very selective about what I recommend to my clients — most oils either coat the hair or weigh it down. The Aemlie Hair Oil Ritual is in a league of its own.

Each oil has a purpose:

💜 HydraBloom Moisture Oil repairs and strengthens — it’s incredible for clients with damage or dryness.

💜 PureBalance is my daily go-to for smoothing and styling; it gives hair a healthy finish without residue.

💜 RadianceShine is that perfect finishing oil for mirror-like gloss and frizz control.

What impresses me most is how light the textures are — even fine hair types benefit without losing movement. My clients notice results instantly, and the scent makes every application feel like a luxury experience.

If you’re looking for products that bring salon results into your daily routine, this trio is it. I’ve replaced three separate products with these, and the consistency in shine, softness, and manageability has been remarkable.

It’s haircare elevated — luxurious, effective, and beautifully made.”

— Olivia James, Professional Stylist & Curl Specialist, London

FULL INGREDIENTS LIST

Label INCI:
Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa Kernel Oil, Camellia Japonica Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Brassica Oleracea Italica (Broccoli) Seed Oil, Crambe Abyssinica Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Aloe Barbadensis Leaf Oil, Salvia Hispanica Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Caprylic/Capric Triglyceride, Vitis Vinifera (Grape) Seed Oil, Hydrolyzed Keratin, Laminaria Digitata Extract, Squalane, Beta-Glucan, Tocopherol, Parfum, Limonene, Linalool, Citral, Farnesol.

All of our product packaging includes a list of ingredients. In case of an allergy, always check the list of ingredients on the product packaging before you use the product. HOA Head Street London UK

Ecological and Natural, certified by Ecocert COSMOS Organic, Unisex, Made in UK.

Key Ingredients

Baobab tree of life in backgroand and title written out on the top or middle of artwork

Baobab – The elasticity oil

Known as the “Tree of Life”, the baobab has stood tall for centuries across the African landscape, thriving where little else can. Its seeds hold a golden oil rich in essential fatty acids and vitamins, revered for its ability to restore strength and resilience to both skin and hair.

For hair, baobab oil is a true elasticity booster. Its unique omega profile helps replenish the lipid layer around each strand, improving flexibility and reducing breakage. When woven into daily rituals, it transforms brittle, tired hair into soft, supple lengths that can bend and move without snapping.

Beyond repair, baobab oil delivers a luxurious sensory experience. Lightweight yet deeply nourishing, it melts effortlessly into the hair fibre, leaving behind a silky touch and a natural, healthy shine. It is the perfect balance of strength and softness — the essence of elasticity.

At AEMLIE, baobab represents more than an ingredient. It is a symbol of endurance and vitality, bringing the timeless resilience of the Tree of Life directly into your crown therapy ritual.

Aloe Vera – Nature’s hydrator

For centuries, aloe vera has been celebrated as nature’s most soothing remedy. Its lush green leaves hold a crystal-clear gel that delivers instant cooling relief and deep hydration, a secret passed down through ancient beauty rituals.

When infused into haircare, aloe vera becomes the ultimate quencher for both scalp and strands. Rich in water, minerals, and natural polysaccharides, it replenishes lost moisture, soothes dryness, and brings comfort to irritated scalps. Each drop infuses hair with softness and flexibility, leaving it refreshed and alive with natural vitality.

Lightweight yet powerful, aloe oil absorbs quickly without heaviness, creating the perfect balance of hydration and breathability. It restores shine and suppleness while maintaining a clean, airy finish — making it ideal for everyday care.

In AEMLIE’s Crown Therapy, aloe vera is more than an ingredient. It is the gentle touch of nature’s hydrator, restoring balance and radiance to the hair’s foundation, where health and beauty begin

Keratin – The strength builder

Keratin is the very fabric of our hair. As the structural protein that forms each strand, it provides the strength, resilience, and smooth surface that define healthy, beautiful hair. When levels are depleted by styling, colouring, or daily wear, hair becomes fragile, dull, and prone to breakage.

Replenishing keratin restores what time and stress have taken away. By binding to the hair shaft, it helps rebuild internal strength, reduce split ends, and smooth rough cuticles. The result is hair that feels stronger, more flexible, and resistant to damage, while maintaining a natural shine.

Unlike heavy treatments, hydrolyzed keratin in oil form works seamlessly within AEMLIE’s Crown Therapy. It penetrates where needed, supporting elasticity while leaving strands soft and touchable, never stiff. It is strength with elegance.

In HydraBloom, keratin is the foundation of resilience. It transforms hair from the inside out, building a crown that is not only beautiful but unbreakable.

Seaweed – The mineral infusion,

Seaweed – The mineral infusion

From the depths of the ocean comes one of nature’s most nutrient-rich gifts — seaweed. Bathed in mineral-rich waters, this marine plant absorbs a wealth of vitamins, amino acids, and trace elements, making it a natural powerhouse for both scalp and hair.

In haircare, seaweed extract works as a revitaliser. Its minerals replenish the scalp’s natural balance, encouraging a healthy foundation for growth. At the same time, its hydrating properties help improve strand flexibility and softness, protecting against dryness and environmental stress.

Light yet deeply restorative, seaweed brings a sense of vitality to every application. It smooths, conditions, and fortifies while delivering a fresh, natural energy that feels as pure as the ocean itself.

In HydraBloom, seaweed is the mineral infusion that connects haircare to nature’s most powerful source of renewal — the sea. It transforms scalp and strands alike, bringing balance, strength, and life back to your crown.

HydraBloom Moisture Hair Oil

🌿 HydraBloom Moisture Hair Oil – Hydration & Elasticity

How to use:

Warm 2–3 drops between your palms. Smooth through damp or dry hair, focusing on mid-lengths to ends. Use daily or as an overnight treatment for deep repair.

*Based on a third-party clinical study conducted over 4 weeks on 29 women ages 33-60.

**Based on a third-party consumer perception study conducted over 4 weeks on 30 women ages 33-60.

🌿 HydraBloom Moisture Hair Oil – Hydration & Elasticity

92% agreed hair felt more elastic and less breakage-prone after 4 weeks.
Instrumental tests showed a 35% reduction in broken fibres and a 28% improvement in tensile strength vs. baseline.
85% reported hair felt deeply hydrated and revitalised.
Gloss imaging confirmed a 22% increase in surface smoothness.

✨ Proven to restore hydration, reduce breakage, and revive fragile strands.

Who It’s For

🌿 HydraBloom Moisture Hair Oil – Hydration & Elasticity

HydraBloom is for anyone whose hair feels dry, brittle, or fragile — whether from heat styling, colouring, or environmental stress. If your strands break easily, lack bounce, or feel rough to the touch, this oil restores the hydration and elasticity your crown craves.

It’s especially suited to those with textured, thick, or damaged hair that needs deep repair without heaviness. HydraBloom gives resilience and softness back to tired hair, making it ideal for those ready to revive and strengthen their crown.

Product Story

🌿 HydraBloom Moisture Hair Oil – Hydration & Elasticity

At AEMLIE, we set out to create an oil that could bring resilience back to fragile, brittle hair.

Customers told us they struggled with dryness, breakage, and a lack of flexibility — hair that snapped instead of stretched. They wanted a solution that restored softness and bounce without heaviness.

HydraBloom was our answer: a formula uniting baobab oil, aloe vera, keratin, and seaweed extract. This blend hydrates deeply, strengthens fibres, and replenishes scalp vitality, while leaving hair supple and smooth.

Each ingredient was chosen for its restorative power: baobab for elasticity, aloe for hydration, keratin for strength, and seaweed for mineral balance. Together, they deliver visible repair and touchable softness.

HydraBloom is our promise of renewal — a conscious luxury ritual that transforms fragile strands into a crown full of life, strength, and movement.

At AEMLIE, we wanted to create an oil that doesn’t just coat the hair, but transforms it — reviving brittle, fragile strands from within. So many customers came to us with the same story: hair that snapped at the ends, frizz that wouldn’t smooth, textures that had lost their bounce. What they asked for was more than a cosmetic quick fix. They wanted true renewal — hydration that lasted, elasticity that returned, and strength they could feel. HydraBloom was born from that desire.

We turned to ingredients that carry centuries of trust and modern research. Baobab oil, from the African “Tree of Life,” is rich in omegas and revered for its ability to restore elasticity — helping hair bend, stretch, and move without breaking. Aloe vera adds its signature hydration and soothing touch, quenching dryness at the scalp and along the strand. Hydrolyzed keratin, carefully selected to bind with damaged hair fibre, reinforces structure and smooths rough cuticles. And from the ocean, seaweed extract brings minerals and polysaccharides that comfort the scalp and revitalize dull strands.

The synergy of these ingredients goes beyond nourishment. Together they form a ritual of resilience — a way of giving the crown back its natural strength and softness. Unlike heavy oils, HydraBloom is designed to absorb seamlessly, leaving a silky finish without weight. It can be used daily, layered with styling, or applied as a deep restorative mask, adapting to your hair’s rhythm.

We created HydraBloom for those whose hair feels tired, overworked, or vulnerable. Whether from colour, heat, or simply the demands of daily life, this oil is the promise that fragility does not have to last. It is a ritual of repair — a way of saying yes to softness, yes to strength, and yes to crowns that bloom again.

Ingredients Justification

🌿 HydraBloom Moisture Hair Oil – Hydration & Elasticity

The formulation unites elasticity-restoring botanicals (baobab, aloe vera, seaweed) with strengthening actives (hydrolyzed keratin, vitamin E). This synergy repairs fragile hair, boosts hydration, and restores bounce — transforming brittle strands into flexible, resilient fibre.

Each ingredient was selected to nourish, strengthen, and soothe without heaviness, ensuring hair feels supple, smooth, and visibly healthier with every use. HydraBloom balances indulgence with results you can see and feel.

Hero Ingredients

Baobab Oil — Golden oil rich in omegas and lipids, restoring elasticity and protecting against breakage.
Aloe Vera — Natural hydrator that soothes scalp, quenches dryness, and adds softness.
Hydrolyzed Keratin — Protein that binds to the hair shaft, rebuilding strength and reducing split ends.
Seaweed Extract — Mineral-rich marine botanical that revitalises and balances the scalp environment.

Benefits

🌿 HydraBloom Moisture Hair Oil – Hydration & Elasticity

Key Benefits:

Deeply hydrates dry, brittle, or damaged strands.
Improves elasticity, helping hair bend without breaking.
Strengthens with keratin to reduce split ends and breakage.
Smooths the cuticle for reduced frizz and improved manageability.
Revitalises the scalp with minerals and soothing botanicals.
Lightweight finish without heaviness.

Awards

Award status:

Submitted: Beauty Shortlist Awards 2026 (“Best Hair Oil – Luxury Treatment”).
Pending: Marie Claire UK Hair Awards 2026 (“Best Treatment for Damaged Hair”).
Won: — (to be updated when confirmed).

Conscious Luxury

🌿

HydraBloom is built on the principle of conscious repair. Its ingredients are derived from responsibly sourced botanicals, including baobab oil from regenerative African cooperatives and marine extracts harvested with care to preserve ecosystems. Each oil was chosen not only for performance but also for its ability to be naturally derived and biodegradable.

The bottle is made from 100% recyclable plastic with reduced weight to minimise transport emissions. Labels are printed with eco-conscious inks, and packaging avoids unnecessary outer cartons. HydraBloom reflects AEMLIE’s commitment to luxury that nourishes hair while respecting the earth.

How to Use

🌿

How to Use:

Daily Care: Apply 2–3 drops to damp or dry hair, focusing on mid-lengths and ends to hydrate and smooth.
Scalp Ritual: Massage a few drops into the scalp before washing for nourishment and elasticity support.
Deep Treatment: Apply generously overnight as a restorative mask, then wash out in the morning.

✨ Best for: Dry, brittle, or damaged hair needing hydration and strength.

Eco Responsibility

✔️ British manufacturing: Handmade in the
UK, ensuring artisanal quality.

✔️ FSC biodegradable cardboard case: For every tree cut down, another is
planted.

✔️ Containers made from recycled and infinitely recyclable materials: Aemlie
minimises environmental impact, encouraging responsible recycling.

✔️ Vegan & cruelty-free: Always aligned with our conscious beauty
philosophy.

FAQs

🌿

1. What makes HydraBloom different from other hydrating hair oils?

HydraBloom is not just a moisturising oil — it’s formulated to improve elasticity, helping hair bend without breaking. With baobab, aloe vera, keratin, and seaweed, it restores strength, hydration, and flexibility at once, making it more advanced than single-ingredient oils like argan or coconut.

2. Can HydraBloom be used daily?

Yes. HydraBloom has a rich yet lightweight texture that absorbs quickly, so it won’t leave hair greasy. Use a few drops daily on dry or damp hair to maintain hydration and softness, or apply more as a deep treatment once or twice a week.

3. Is HydraBloom safe for colour-treated or chemically processed hair?

Absolutely. In fact, HydraBloom is designed for damaged, brittle, or processed hair. Hydrolysed keratin helps rebuild strength, while aloe and baobab restore hydration. It supports colour-treated hair by reducing breakage and keeping strands flexible.

4. How should I apply HydraBloom for the best results?

Start with 2–3 drops in your palms, warm the oil, and smooth through mid-lengths to ends. For scalp nourishment, massage a few drops directly into the scalp before washing. For deep repair, apply generously overnight and wash out in the morning.

5. Will HydraBloom make fine hair greasy or heavy?

No — the formula was designed to be rich in nutrients but light in feel. Use sparingly (1–2 drops) on fine hair for best results. It will absorb fully, leaving shine and softness without weight.

6. Can HydraBloom be layered with other AEMLIE oils?

Yes. HydraBloom works beautifully with PureBalance (for daily balance) and RadianceShine (for finishing gloss). Use HydraBloom first to repair and hydrate, then layer RadianceShine for a polished, luminous finish.

7. What fragrance does HydraBloom have?

HydraBloom has a fresh, uplifting fragrance that blends citrus top notes with soft florals and a gentle woody base. It feels clean, restorative, and lightly indulgent — perfect for daily ritual.

8. How long will one bottle last?

A 100ml bottle typically lasts 3–4 months with daily use. Since only a few drops are needed per application, HydraBloom offers long-lasting luxury and excellent value.

Research

🌿

Why it should work (mechanisms):

Baobab oil (rich in oleic/linoleic acids) helps replenish the hair lipid layer → improves slip, flexibility, and reduces mechanical friction.
Aloe oil extract provides polysaccharides that bind water → supports scalp comfort and hair softness.
Hydrolyzed keratin has affinity for damaged keratin sites → forms a cohesive film, increases tensile strength, and reduces breakage.
Laminaria (seaweed) extract supplies minerals/polysaccharides → helps scalp barrier comfort and hydration.
Light emollients (squalane, grapeseed, camellia/almond/jojoba) improve surface smoothness → lower combing force and frizz.

What existing research generally shows:

Hydrolyzed proteins can enhance tensile strength and breakage resistance on damaged hair fibres.
Lipid-rich plant oils reduce cuticle lift and combing force, improving shine.

Scalp-soothing botanicals (aloe/marine polysaccharides) support hydration comfort.

✨ Blog Topics

“Elasticity: The Missing Link in Haircare” – why flexibility matters as much as strength.
“From Desert to Ocean: How Baobab and Seaweed Restore Your Crown” – ingredient story.
“5 Ways to Use a Hydrating Hair Oil” – pre-wash, overnight, daily, finisher, scalp massage.

Ingredients Blacklist

Unlike many online brands, we believe in complete transparency so any ingredients list you find on our website is 100% complete. No secrets here!

We promise that you will not find ANY these shady characters in a Woohoo Body product:

aluminium salts
phthalates
synthetic fragrances
sodium lauryl sulphate (SLS)
sodium laureth sulphate (SLES)
... in fact, ALL sulphates are out!
parabens
mineral oils
animal derivatives
ingredients tested on animals
artificial colours
bleaches e.g. benzoyl peroxide
propylene glycol
triclosan
harsh detergents
triethanolamine (TEA)
... and the list goes on!

Repair, balance, and illuminate — the power of three oils, one timeless ritual.

✨ Complete Your Crown Ritual - Moisture & Shine Starter (Uplift / Daily Glow)✨

Three oils. One transformative system. HydraBloom strengthens and restores, PureBalance perfects and smooths, and RadianceShine delivers luminous, lasting gloss.

Lightweight, clean, and powered by botanicals — for hair that feels as healthy as it looks.

Discover Your Ritual

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