CurlEase Pre-order

A dark, velvety deep purple gradient background (#2C1341) illuminated with soft gold light accents. A stylized swirl or curl motif in black and another in metallic gold. A minimal luxury product silhouette or curl strands glowing gently in purple-gold ambience. Soft shadows, high-end editorial lighting.

Luxury curl-elongating cream for waves, curls, coils & textured crowns. Pre-order now at exclusive early-backer pricing.

Shrinkage-free, elongated curls — from the very first use.

PRE-ORDER CURL EASE

Your One-Step Curl Ritual

CurlEase nourishes, elongates, defines, and strengthens curls without crunch, flakes, or heaviness.

Hydration. Definition. Stretch. Strength.

All in one cream.

What Is CurlEase?

A luxury leave-in cream crafted for wavy, curly, coily, and textured crowns.

CurlEase restores deep hydration, softens strands, reduces shrinkage, and enhances curl definition — all while keeping curls touchably soft.

Lightweight. Vegan. 96% natural origin.

PRE-ORDER NOW

The Problem vs The Solution

A single, perfectly defined black curl strand extended gracefully downward — long, shiny, smooth. Background: Velvet royal purple (#2C1341) with soft gold rim lighting. Details: gold halo or light flare behind curl Curl should look hydrated, glossy, alive Editorial beauty lighting (soft shadows) Purpose: Represents elongation with elegance.

Problem: Shrinkage.

Solution: Natural Elongation

Where Curls recoil and lose visible length,

CurlEase reduces shrinkage while keeping bounce.

Visual Concept: A cluster of curls spiraling naturally, soft and touchable — no cast, no frizz. Background: Muted plum purple (#3B1E54) gradient fading to deeper tones. Details: Gentle gold sparkle particles around edges Out-of-focus background Close-up macro of curl texture Purpose: Instantly communicates softness + luxury.

Problem: Crunch & Flakes

Solution: Soft Definition

Most curl creams leave stiffness or residue.

With CurlEase Smooth, frizz-free curls with zero crunch.

Visual Concept: A chic flatlay: Shea butter Aloe slice Coconut piece Wheat stems Arranged with gold accents. Background: Minimal cream-white with a purple silk drape in one corner. Details: Gold spoon Shadow play Soft warm light Purpose: Communicates luxury botanical formulation.

Problem: Dryness

Solution: Deep Nourishment


Textured hair needs deeper moisture.

Shea butter, aloe vera, and proteins restore softness.

Visual Concept: A circular arrangement of curl strands: 2C → 3A → 3C → 4A → 4C Like a color wheel, but curls. Background: Deep royal purple with a gold ring encircling the wheel. Details: Each curl segment lit slightly differently Gold ring = “crown” symbolism Very luxury, editorial Purpose: Shows inclusivity + versatility.

The CurlEase Difference

Natural elongation, deep hydration, and soft definition — without crunch.

From shrinkage and frizz to elongated, defined, radiant curls — see CurlEase in action.

Real Curls. Real Results.

split photo: MODEL HAIR TYPE: 3C / 4A 🟣 BEFORE (Left): Description: A close-up shoulder-level shot of a head of curls with tight shrinkage, visible frizz halo, and slightly uneven curl clumping. Background: Soft lavender-grey with a hint of cool purple undertone (#CBBBD8). Mood: Neutral, honest, “everyday curls.” AFTER (Right): Description: Curls appear elongated, deeply moisturised, and forming beautiful clumps. Soft shine across strands. Background: Plum purple gradient (#3B1E54 → #2C1341), soft blur.

The Signature Elongation

MODEL HAIR TYPE: 3B / 3C BEFORE (Left): Description: Loose spirals with frizz halo around the head, curls not holding shape, ends slightly dry. Background: Cool neutral grey with soft lavender cast.AFTER (Right): Description: Curls are sleek, defined, frizz-free, with visible clumping and shine. Ends look hydrated and smooth. Background: Rich velvet purple with subtle gold vignette edges.

Day 1 using CurlEase

Frizz Control & Shine Boost

white persons hair

wash & go with CurlEase only

Hydration & Definition Transformation

Flatlay composition:Small dishes of shea butter, aloe gel, coconut piecesA gold spoon or spatulaCurlEase cream swirl in a gold-rimmed potBackground: soft purple fabric with a subtle gold reflectionMood: high-end spa/apothecary meet luxury beauty

The CurlEase Ritual of Ingredients

Shea Butter — Deep moisture and smoothing softness.

Coconut Oil — Nourishing shine and protection.

Aloe Vera — Hydrating slip for easy application.

Hydrolysed Wheat Protein — Strength, elasticity, and breakage reduction.

CurlEase penetrates each strand to restore moisture, support length retention, and deliver radiant, elongated curls.

Made for Every Curl Pattern. One cream, many crowns — from waves to coils.

another without writig

2C–3B Hair Types

Boosts definition, tames frizz, adds light bounce.

Hair type 3b/3c - Description: Curls are sleek, defined, frizz-free, with visible clumping and shine. Ends look hydrated and smooth. Background: Rich velvet purple with subtle gold vignette edges. Lighting: Golden-hour inspired — soft warm highlights on curls. Mood: Luxury beauty ad. Camera Direction: Same angle Defined shape, curls glistening Soft gold rim light adding dimension 🎨 COLOR PALETTE FOR ALL SETS To keep everything cohesive: Backgrounds: Soft Lavender: #CBBBD8 Neutral Cream: #EFE9E5

3C–4A Hair Types

Adds rich moisture, stretch, and clumping for defined curls.

hair type 3c/4a - Description: Curls are sleek, defined, frizz-free, with visible clumping and shine. Ends look hydrated and smooth. Background: Rich velvet purple with subtle gold vignette edges. Lighting: Golden-hour inspired — soft warm highlights on curls. Mood: Luxury beauty ad. Camera Direction: Same angle Defined shape, curls glistening Soft gold rim light adding dimension 🎨 COLOR PALETTE FOR ALL SETS To keep everything cohesive: Backgrounds: Soft Lavender: #CBBBD8 Neutral Cream: #EFE9E5

4B–4C Hair Types

Deep hydration, shrinkage reduction, and support for length retention.

Visual Concept: A circular arrangement of curl strands: 2C → 3A → 3C → 4A → 4C Like a color wheel, but curls. Background: Deep royal purple with a gold ring encircling the wheel. Details: Each curl segment lit slightly differently Gold ring = “crown” symbolism Very luxury, editorial Purpose: Shows inclusivity + versatility.

The CurlEase Difference - ALL Hair Types

Natural elongation, deep hydration, and soft definition — without crunch.

Created to Crown Every Curl

Aemlie was born from a belief that curls deserve the same level of luxury, science, and intention as any other beauty ritual.

CurlEase is our first hero hair product — crafted especially for textured hair too often overlooked, with strength, nourishment, and crown-worthy confidence in every application.

This pre-order lets us bring CurlEase to life together — with our community at the centre.

Pre-Order CurlEase

Choose Your CurlEase Pre-Order

✨

Early Bird — £14

1 CurlEase
Limited first 100 orders
Ships January

Select Early Bird
🌀

Curl Duo — £24

2 CurlEase (share or stock up)
Save 35%
Ships January

Select Curl Duo
💧

Curl Ritual Set — £34

1 CurlEase + 1 Botanical Hair Oil
Perfect for deep hydration & shine
Ships January

Select Ritual Set
👑

Founder’s Edition — £54

Limited gold-label CurlEase
Signed note from the founder
Ships January

Select Founder’s Edition

All tiers ship in January — secure your launch pricing before retail increases.

PRE-ORDER FOR JANUARY DELIVERY

Help Bring CurlEase to Life

Be among the first to experience shrinkage-free, elongated, radiant curls — and support an independent brand created for textured crowns.

BACK THIS PRODUCT — PRE‑ORDER CURL EASE FOR JANUARY DELIVERY

FOR CURLS, COILS, BRANDS,

Why CurlEase Works
🌿
Deep Hydration Nourishes every strand with shea butter, aloe vera, and coconut oil for long-lasting, velvety moisture.
🌀
Natural Elongation Minimises shrinkage and allows curls to stretch to their true length without losing their natural bounce.
💎
Frizz Control Smooths the cuticle layer, reducing frizz and enhancing soft, glossy definition.
💛
Strength & Protection Hydrolysed wheat protein helps reinforce curl structure, improving elasticity and reducing breakage.
✨
Lightweight & Buildable No crunch, no flakes — just soft, defined, radiant curls that remain touchable all day.

Your Curls Deserve Their Crown.

Help Bring CurlEase to Life.
Be among the first to experience shrinkage-free, elongated, radiant curls —
and support an independent brand created for textured crowns.

PRE-ORDER YOUR CURLCROWN NOW

Suitable For All Hair Types

Wavy (2A–2C) • Curly (3A–3C) • Coily (4A–4C) • Kinks • Afro textures • Protective styles • Braids • Twists • Locs • Silk-pressed hair • Natural transitioning hair • Wash & go styles • Twist-outs • Braid-outs