mixed woman with very good moisture rich hair
mixed woman with very good moisture rich hair

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The Art of Crown Therapy 👑

Hydrate. Soothe. Balance. Renew. With luxury scalp & hair care.

HydraBloom restores deep hydration while PureBalance refines scalp harmony — together creating the foundation for healthy, radiant crowns.

longer hair and smiling

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The Art of Crown Therapy 👑

Nourish. Seal. Smooth. Illuminate. With luxury shine ✨

RadianceShine elevates every strand with brilliance, vitality, and luminous finish — the final touch in conscious luxury haircare.

Eternal Hair Perfection Range

🌸 A featherlight daily oil that unites nourishment with scalp balance. Care without weight. Works to deliver softness, shine, and harmony for fine to combination hair.

PureBalance – Lightweight Daily Hair Oil

🌸 Featherlight daily care oil – Balances scalp oils and delivers soft, weightless shine without heaviness.

£34.00

Estimated delivery between January 18 and January 20.

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ACTIVE INGREDIENTS: 🌸 PureBalance Hair Oil – Lightweight Balance

Crafted with 7 active ingredients for lightweight daily balance, including grapeseed oil, rice bran oil, jojoba oil, apricot kernel oil, panthenol (Pro-Vitamin B5), niacinamide, and vitamin E. This blend smooths, nourishes, and harmonises scalp and hair without weight.

TARGETS SKIN TYPE: 🌸 PureBalance Hair Oil – Daily Lightweight Care

Target Hair Types:

Fine, thin, or oily-prone hair.

Combination hair needing nourishment without heaviness.

Everyday maintenance for normal hair.

Great choice for those who dislike greasy or heavy oils.

Helps Skin Concerns: 🌸 PureBalance Hair Oil – Helps with Hair Concerns PureBalance helps with greasy roots, limp lengths, and lack of daily manageability. Grapeseed and rice bran oils smooth frizz without weight, while jojoba oil balances natural sebum. Perfect for fine, oily, or combination hair that needs softness and shine without heaviness.

🌸 PureBalance Hair Oil – Lightweight Daily Care

Benefits: Featherlight nourishment, balances scalp oils, smooths flyaways, adds shine.
Key Ingredients: Grapeseed Oil, Rice Bran Oil, Jojoba Oil, Apricot Kernel Oil, Niacinamide, Vitamin E (View All)
Clean Formula: 97.5% natural origin, vegan, cruelty-free
Targets Hair Types: Fine, Oily, Combination, Normal
Scent Profile: Top – Lemon & Bergamot · Heart – Freesia & White Tea · Base – Cedarwood & Cashmere Musk
Packaging: 100% recyclable plastic bottle with FSC-certified paper carton
Earn Reward Points: 34

Loyalty Points: 34 Learn More

A luxurious, lightweight hair oil infused with rare botanical oils and vitamins. Restores silky softness, strength, and radiant shine—without weighing hair down.

PureBalance – Lightweight Daily Hair Oil is an indulgent elixir crafted from the world’s finest botanical oils to restore brilliance and vitality to every strand.
A harmonious blend of Grapeseed, Rice Bran, Apricot Kernel, Jojoba, Sweet Almond, Sesame, and Poppy Seed oils delivers exquisite nourishment while maintaining an airy, weightless feel. Each drop melts seamlessly into the hair, infusing it with Pro-Vitamin B5 (Panthenol) and Vitamin E for strength, resilience, and luminous shine.

The result: hair that feels feather-light, satin-smooth, and elegantly radiant—never greasy, always refined.

Fragrance: A delicate, sophisticated scent that whispers of warmth, freshness, and understated luxury.

Benefits:

  • Luxuriously light, fast-absorbing formula

  • Restores softness, strength, and natural shine

  • Protects against dryness and environmental stress

  • Tames frizz and refines texture

  • Perfect for daily care or as a finishing touch of brilliance

How to Indulge:
Warm a few drops between your palms and smooth through dry or damp hair, focusing on mid-lengths and ends. Let the natural luster unfold.

Elevate your hair ritual with PureBalance – Lightweight Daily Hair Oil, a refined blend of seven precious oils including Grapeseed, Jojoba, and Sweet Almond, enriched with Pro-Vitamin B5 and Vitamin E. This fast-absorbing, non-greasy formula nourishes, smooths, and imparts a luminous, healthy glow.

Highlights:

  • Lightweight, luxury texture

  • Deeply nourishes and protects

  • Enhances shine and manageability

  • Crafted for all hair types

  • A sensorial daily ritual for radiant, healthy hair

 

Size: 100 ml

Brand: AEMLIE

🌸 PureBalance Hair Oil – Lightweight Daily Care

If your hair feels weighed down, greasy at the roots, or flat from product build-up, PureBalance is your solution. Grapeseed and rice bran oils provide featherlight shine, while jojoba oil and niacinamide balance scalp oils for long-lasting freshness. Panthenol and vitamin E support strength and softness, creating harmony every day.

This is the oil for you if you’re looking for:


  • Lightweight nourishment that won’t weigh hair down

  • Balanced scalp care and reduced oiliness

  • Smoothness and shine for fine or combination hair

  • A clean, vegan, cruelty-free daily ritual

🌸 PureBalance Hair Oil – Lightweight Daily Care

PureBalance is the oil of harmony — a featherlight, universal blend designed for daily nourishment. It brings together quick-absorbing oils, scalp-balancing botanicals, and pro-vitamin care to create the perfect everyday ritual.

The formula begins with grapeseed, rice bran, and apricot oils, chosen for their ability to nourish without heaviness. Jojoba oil, mirroring the scalp’s natural sebum, ensures balance, while chia and pumpkin oils add hydration and scalp vitality. To strengthen, panthenol (Pro-Vitamin B5) and vitamin E deliver shine, resilience, and protection from stress.

What sets PureBalance apart is its weightlessness. It glides through the hair, taming frizz and restoring softness, yet disappears without residue. Fine, oily, or combination hair benefits most — though its universal design makes it a ritual anyone can embrace.

Its fragrance tells the same story: a sparkling opening of lemon, bergamot, and green apple leads to an airy heart of freesia, jasmine, and white tea, finishing with cedarwood, cashmere musk, and amber. Light, clean, and comforting, it feels effortless — a fragrance as breathable as the oil itself.

For AEMLIE, PureBalance represents equilibrium. It is daily care elevated to ritual, proof that lightweight can still be deeply luxurious.

Gentle, balancing, and nurturing — PureBalance is the heart of the ritual. Infused with Grapeseed, Rice Bran, and Apricot oils, it softens and smooths with featherlight grace. Like Rose Quartz, it restores equilibrium and love — the kind you show yourself every day through care, patience, and ritual.

Real hair, real results: luxurious repair, balanced hydration, and radiant shine — the Aemlie Oil Ritual

Hello gloss, strength, and balance ✨ Oils that repair, protect, and glow — for hair with crown-worthy longevity 👑.

Frizz, dullness, lifeless strands… will my hair ever shine again?

Testimonials

FULL INGREDIENTS LIST

Vitis Vinifera (Grapeseed) Seed Oil, Oryza Sativa (Rice) Bran Oil, Prunus Armeniaca (Apricot) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Sesamum Indicum (Sesame) Seed Oil, Papaver Somniferum (Poppy) Seed Oil, Panthenol, Tocopherol, Parfum, Limonene, Linalool, Citral.

All of our product packaging includes a list of ingredients. In case of an allergy, always check the list of ingredients on the product packaging before you use the product. HOA Head Street London UK

Ecological and Natural, certified by Ecocert COSMOS Organic, Unisex, Made in UK.

Key Ingredients

Grapeseed – The featherlight oil

Pressed from the seeds of the grape, grapeseed oil is known for its sheer lightness and silky texture. Unlike heavier oils, it absorbs quickly, leaving no residue, only soft movement and natural shine. It is the quiet achiever of daily care — present but never overpowering.

Rich in antioxidants and vitamin E, grapeseed oil helps protect hair against environmental stress while keeping strands hydrated. In PureBalance, it provides the featherlight nourishment that makes this blend perfect for everyday rituals.

In AEMLIE’s PureBalance, grapeseed provides the foundation of featherlight nourishment. It keeps the ritual effortless and universal, ensuring daily care feels breathable, natural, and elegant.

Rice Bran – The softening oil

Rice Bran – The softening oil

Golden and velvety, rice bran oil has been used in Japanese beauty rituals for centuries as a source of radiance. Packed with antioxidants and nutrients, it softens rough textures, smooths the cuticle, and helps restore natural gloss.

Its gentle, silky touch makes it an ideal daily companion for hair in need of balance. In PureBalance, rice bran adds a layer of quiet strength, turning dryness into softness with every drop

.Within PureBalance, AEMLIE embraces rice bran as the oil of softness. It transforms the everyday into a ritual of comfort, turning even the most fragile strands into touchable silk.

Jojoba – The natural balancer

Jojoba – The natural balancer

Unique among oils, jojoba is a liquid wax that mirrors the scalp’s own sebum. This natural harmony makes it a powerful balancer — hydrating where needed, while helping to regulate excess oil and soothe the scalp.

AEMLIE chose jojoba for PureBalance because it keeps every crown in perfect equilibrium. It allows the oil to adapt to all hair types, delivering nourishment without weight, balance without compromise.

Panthenol – The shine booster

Panthenol – The shine booster

Known as Pro-Vitamin B5, panthenol attracts and holds moisture deep within the hair fibre. It strengthens strands from within, while smoothing the surface for improved elasticity and resilience.

In AEMLIE’s PureBalance, panthenol is the secret to daily radiance. It ensures that lightweight care still delivers visible shine, leaving hair luminous, healthy, and full of vitality.

PureBalance – Lightweight Daily Hair Oil

🌸 PureBalanceHair Oil – Lightweight Daily Care

How to use:

Apply 1–2 drops to damp or dry hair. Distribute evenly from roots to tips for featherlight shine. Perfect for everyday nourishment without weight.

*Based on a third-party clinical study conducted over 4 weeks on 29 women ages 33-60.

**Based on a third-party consumer perception study conducted over 4 weeks on 30 women ages 33-60.

🌸 PureBalance Hair Oil – Clinical Results

89% said hair felt nourished without greasiness after daily use for 3 weeks.

Lightweight panel scoring showed a significant reduction in residue vs. a leading heavy oil.

Instrumental testing confirmed a 21% increase in shine and a 25% reduction in frizz area.

87% agreed scalp and hair felt more balanced throughout the day.

✨ Proven lightweight daily care — soft, smooth, never heavy.

Who It’s For

🌸 PureBalance Hair Oil – Who Is This For?

PureBalance is for anyone seeking lightweight, everyday nourishment that doesn’t weigh hair down. If you’ve avoided oils because they feel greasy, heavy, or make your scalp oily, this formula is designed to change your mind.

It’s perfect for fine, straight, or combination hair types — but equally effective for those with normal textures who want a clean, breathable daily oil. PureBalance is for the minimalist who wants effortless balance, shine, and manageability every day.

Product Story

🌸 PureBalance Hair Oil – Product Story

At AEMLIE, we wanted to reimagine the daily hair oil — one that nourishes without grease or weight.

Customers told us they loved the idea of oils but avoided them, fearing heaviness on fine or oily hair. They wanted balance: shine, softness, and care that could be used every single day.

PureBalance was our answer: a featherlight formula with grapeseed, rice bran, jojoba, and panthenol. It delivers hydration, scalp harmony, and smoothness while absorbing instantly into hair.

Each ingredient was selected for equilibrium: grapeseed for lightweight shine, rice bran for silkiness, jojoba for oil balance, and panthenol for resilience. Together, they create daily nourishment that feels effortless.

PureBalance is our promise of harmony — a conscious luxury ritual for crowns that crave softness and balance without compromise.

At AEMLIE, we know that for many, hair oils come with hesitation. Too greasy. Too heavy. Too much. Customers told us they loved the shine and nourishment of oils, but they wanted something lighter — a daily ritual that would never overwhelm their hair. We listened carefully, and PureBalance was our answer: a universal, featherlight blend that gives all the nourishment of an oil, with none of the weight.

The formulation brings together grapeseed oil, naturally light and rich in antioxidants, with rice bran oil, treasured in Japanese beauty for centuries for its silky finish and protective properties. Apricot and almond oils add gentle moisture, while jojoba mimics the scalp’s own oils, creating harmony at the root. To strengthen and smooth, we infused panthenol (Pro-Vitamin B5) and vitamin E, chosen for their proven ability to improve softness, shine, and resilience over time.

PureBalance is more than an oil — it is a philosophy of equilibrium. It absorbs instantly, leaving strands smooth and polished but never greasy. For fine, oily, or combination hair types, it brings a weightless touch that feels almost invisible. Yet it is versatile enough to enrich textured or dry hair when used daily.

We created PureBalance for those who believe in simplicity and consistency. It is the oil that fits into every day, every season, every style. No heaviness. No compromise. Just soft, manageable, radiant hair that feels as light as it looks.

Ingredients Justification

🌸 PureBalance Hair Oil – Lightweight Daily Care

The formulation combines featherlight oils (grapeseed, rice bran, apricot) with balancing actives (jojoba, panthenol, vitamin E). This synergy delivers daily softness, smoothness, and scalp harmony without heaviness or residue.

Each ingredient was chosen for its ability to nourish subtly yet effectively, making PureBalance ideal for fine, oily, or combination hair. It supports shine and manageability every day while keeping the crown in perfect equilibrium.

Hero Ingredients


  1. Grapeseed Oil — Lightweight, antioxidant-rich oil that hydrates and smooths without grease.

  2. Rice Bran Oil — A vitamin-rich oil that softens coarse textures and restores silky shine.

  3. Jojoba Oil — Liquid wax ester that mimics natural sebum, balancing scalp oils naturally.

  4. Panthenol (Pro-Vitamin B5) — Strengthens, boosts shine, and helps hair retain hydration.
Benefits

🌸 PureBalance Hair Oil – Lightweight Daily Care

Key Benefits:


  • Provides featherlight daily nourishment for all hair types.

  • Balances scalp oils for a fresher, cleaner feel.

  • Smooths frizz and flyaways without weighing hair down.

  • Strengthens with panthenol (Pro-Vitamin B5) and vitamin E.

  • Enhances softness and manageability for everyday styling.

  • Perfect for fine, oily, or combination hair.
Awards

Award status:


  • Submitted: Global Green Beauty Awards 2026 (“Best Lightweight Hair Oil / Sustainable Innovation”).

  • Pending: CEW UK Beauty Awards 2026 (“Best Daily Haircare Product”).

  • Won: — (to be updated when confirmed).
Conscious Luxury

🌸 PureBalance Hair Oil – Conscious Luxury

PureBalance was created as the universal, lightweight oil that cares for hair without compromise. Its blend of grapeseed, rice bran, jojoba, and almond oils are sourced from renewable agriculture, while panthenol and vitamin E are produced through safe, clean processes. Every component has been evaluated for its skin and scalp compatibility, ensuring daily care that is both safe and sustainable.

Packaging follows AEMLIE’s eco-luxury philosophy: recyclable PET bottles, minimal plastics, and no single-use outer layers. PureBalance proves that everyday rituals can feel indulgent while still aligning with conscious beauty values.

How to Use

🌸 PureBalance Hair Oil – Lightweight Daily Care

How to Use:


  • Everyday Use: Warm 1–2 drops in your palms and smooth onto hair for frizz control and shine.

  • Scalp Harmony: Massage into the scalp before cleansing to rebalance and refresh.

  • Styling Aid: Apply lightly before blow-drying or heat styling to protect and smooth.

✨ Best for: Fine, oily, or combination hair that needs lightweight daily nourishment.

Eco Responsibility

✔️ British manufacturing: Handmade in the
UK, ensuring artisanal quality.

✔️ FSC biodegradable cardboard case: For every tree cut down, another is
planted.

✔️ Containers made from recycled and infinitely recyclable materials: Aemlie
minimises environmental impact, encouraging responsible recycling.

✔️ Vegan & cruelty-free: Always aligned with our conscious beauty
philosophy.

FAQs

🌸 PureBalance Hair Oil – FAQ

1. What is PureBalance best for?

PureBalance is designed for lightweight, everyday nourishment. It’s perfect for those who find most oils too heavy or greasy. Its featherlight formula smooths frizz, balances the scalp, and adds shine without weighing hair down.

2. Is PureBalance suitable for fine or oily hair?

Yes — this is exactly where PureBalance shines. With grapeseed, rice bran, jojoba, and panthenol, it absorbs quickly and balances scalp oils. It keeps hair manageable without buildup.

3. Can PureBalance be used on curly or textured hair?

Yes. While it’s featherlight, it still nourishes and smooths textured strands. For curls, it can be layered with CurlEase cream for hydration + definition.

4. How do I use PureBalance daily?

Apply 1–3 drops to damp or dry hair, focusing on mid-lengths and ends. For scalp care, massage in gently before washing. It’s versatile enough to be used morning or night.

5. What makes PureBalance different from HydraBloom?

HydraBloom is richer, targeting repair and elasticity, while PureBalance is lighter, designed for daily balance and oil regulation. Many customers use HydraBloom 1–2 times a week and PureBalance daily.

6. Does PureBalance protect against heat styling?

Yes. Its blend of nourishing oils coats and protects the hair fibre, reducing damage from heat. Use it before blow-drying or styling for smoother results.

7. What fragrance does PureBalance have?

PureBalance opens with crisp lemon and bergamot, balanced by airy florals like freesia and jasmine, and finishes with soft musk and amber. Clean, fresh, and perfect for daily wear.

8. How long does a 100ml bottle last?

With daily use, PureBalance lasts around 3–4 months. A little goes a long way, as only a few drops are needed to achieve results.

Research

🌸 PureBalance Hair Oil – Lightweight Daily Care

🔎 Product Research

  • Grapeseed, rice bran, apricot = high-linoleic, low-residue oils → fast absorption, lightweight shine.

  • Jojoba mimics sebum (liquid wax esters) → supports scalp balance without greasiness.

  • Panthenol (Pro-Vit B5) penetrates the fibre, increases water retention and perceived thickness/softness.

  • Vitamin E adds antioxidant support.

What existing research generally shows:


  • Lightweight esters/linoleic-rich oils reduce greasy feel while improving surface lubrication.

  • Panthenol improves manageability, shine, and breakage resistance in leave-on systems.

  • Jojoba helps the feel of oil balance on scalp lengths.

✨ Blog Topics


  1. “Why Lightweight Oils Are the Future of Daily Haircare” – trend focus.

  2. “PureBalance: The Ritual for Fine and Oily Hair” – solving customer pain points.

  3. “From Rice Bran to Jojoba: Ingredients That Keep Balance Every Day” – educational but marketable.
Ingredients Blacklist

Unlike many online brands, we believe in complete transparency so any ingredients list you find on our website is 100% complete. No secrets here!

We promise that you will not find ANY these shady characters in a Woohoo Body product:

  • aluminium salts
  • phthalates
  • synthetic fragrances
  • sodium lauryl sulphate (SLS)
  • sodium laureth sulphate (SLES)
  • ... in fact, ALL sulphates are out!
  • parabens
  • mineral oils
  • animal derivatives
  • ingredients tested on animals
  • artificial colours
  • bleaches e.g. benzoyl peroxide
  • propylene glycol
  • triclosan
  • harsh detergents
  • triethanolamine (TEA)
  • ... and the list goes on!