Anyone who wants longer‑looking, defined curls without crunch—2C to 4C.

Perfect for wavy, curly, and coily hair that struggles with shrinkage, frizz, and dryness. Whether your curls are fine and need a lightweight touch or coily and crave moisture, CurlEase delivers soft hold, shine, and elongation while staying vegan and cruelty‑free.Colour‑safe • Curly‑girl friendly • Safe for sensitive scalps*

*Always patch test before first use.

At
Aemlie, we believe curls are crowns — deserving of rituals that are both
indulgent and effective. Too often, curl creams compromise: they either weigh
hair down or leave it parched. Our community asked for a product that could
elongate curls without sacrificing bounce, deeply nourish without greasiness,
and deliver shine without residue. CurlEase was born to answer that call.

CurlEase
is more than a styling product. It’s a symbol of self-celebration — proof that
luxury hair care can be tailored to the unique challenges of textured hair.

Crown & Curl Styling Cream combines heritage oils, modern ferments, and
botanical extracts to create a multifunctional curl and braid cream.

• Heritage
  oils (Batana, Baobab, Mongongo,
  Camellia) provide shine, elasticity, and strength.
• Ferments
  improve scalp health, lipid balance, and long-term resilience.
• Botanicals
  (Hibiscus, Lily, Rosemary, Sage) stimulate growth, soothe irritation, and
  protect from oxidative stress.
• A quat-free
  conditioning system ensures slip and frizz control without buildup,
  aligning with Aemlie’s clean beauty promise.

CurlEase is formulated to deliver elongation + hydration + definition in one step. Butters and emollients seal in moisture, humectants keep curls plush, and proteins support elasticity to limit collapse—so curls look longer, smoother, and more defined with a natural, touchable finish.

Heritage Butters

• Shea
  Butter (Butyrospermum Parkii) – deep moisture, softness
• Mango
  Seed Butter (Mangifera Indica) – nourishing, lightweight
  hydration
• Cocoa
  Seed Butter (Theobroma Cacao) – rich emollient, protective
  barrier
• Kokum
  Butter (Garcinia Indica) – elasticity, non-greasy
  conditioning
• Cupuaçu
  Butter (Theobroma Grandiflorum) – water retention, smoothness

Heritage& Exotic Oils

• Batana
  (Elaeis Oleifera Kernel Oil) – shine, scalp health
• Baobab
  Oil (Adansonia Digitata) – elasticity, strength
• Mongongo
  Oil (Schinziophyton Rautanenii) – UV protection, resilience
• Camellia
  Oil (Camellia Japonica) – lightweight shine,
  silkiness
• Pumpkin
  Seed Oil (Cucurbita Pepo) – nutrient-rich, strengthens
  follicles
• Coconut
  Oil (Cocos Nucifera) – classic hydration + cuticle
  smoothness
• Argan
  Oil (Argania Spinosa) – repair, gloss
• Avocado
  Oil (Persea Gratissima) – rich in vitamins A, D, E
  for nourishment
• Olive
  Oil (Olea Europaea) – moisture + softness
• Sweet
  Almond Oil (Prunus Amygdalus Dulcis) –
  softening, lightweight emollience
• Castor
  Oil (Ricinus Communis) – thickness, shine, scalp
  support
• Jojoba
  Oil (Simmondsia Chinensis) – mimics scalp’s natural
  sebum

Botanical Extracts

• Hibiscus
  Sabdariffa – stimulates growth, adds
  shine
• Lilium
  Candidum (White Lily) – soothing, protective
• Rosa
  Canina (Rosehip) – antioxidant-rich, repairs
• Rosemary
  Extract (Rosmarinus Officinalis) – stimulates scalp
  circulation
• Sage
  Extract (Salvia Officinalis) – scalp balancing,
  antimicrobial

Ferments & Modern Actives

• Lactobacillus/Tomato
  Fruit Ferment Extract – scalp microbiome balance
• Leuconostoc/Radish
  Root Ferment Filtrate – natural preservative,
  antimicrobial
• Oryza
  Sativa Extract (Rice) – amino acids, volume &
  strengthening
• Keratin
  Amino Acids – fortify strands, reduce
  breakage
• Acyl
  Coenzyme A Desaturase – lipid balance, resilience

Vitamins & Antioxidants

• Tocopheryl
  Acetate (Vitamin E) – antioxidant, protects
  against oxidative stress

• Deeply
  hydrates curls for lasting softness
• Naturally
  elongates curls to reduce shrinkage
• Defines
  curl pattern with bounce and shine
• Strengthens
  hair to resist breakage
• Smooths
  frizz and enhances manageability

Launch candidate; recognition pending.

recognition. Vegan. British-made. Not tested on animals. 1% for the Planet
member.

Packaged
in recyclable, eco-conscious materials. Vegan and cruelty-free. Made with
longevity and respect for textured hair.

🧴 How to Use CurlEase Crown & Curl Elongating Cream

1️⃣ Apply Section by Section

For best results, divide your hair into small, manageable sections. Work a small amount of cream into each section from root to tip, ensuring even distribution. This helps every strand receive the moisture and nutrients it needs.

2️⃣ Style Your Way

CurlEase adapts to your curl journey. Use it to:

• 
  Define soft, voluminous wash & gos ✨
  
• 
  Create long-lasting twist-outs or braid-outs 🌀
  
• 
  Perfect protective styles like bantu knots, braids, buns, or slicked-back ponytails 👑
  
  Its lightweight, buildable formula means you can use a little or a lot, depending on your hair’s density and texture.
  

3️⃣ Seal & Enhance (Optional)

For extra nourishment and shine, layer with your favourite leave-in conditioner or natural oil. This helps lock in hydration and provides additional protection against frizz and environmental stress. 🌿

⚡ Pro Tip: Use less product for fine or low-density hair, and more for thick, coily, or high-density hair. CurlEase is designed to be flexible — it works with your unique texture.

✔️ British manufacturing – Handmade in the
UK, guaranteeing quality and know-how. Each product is the result of unique
artisanal expertise.

✔️ FSC biodegradable cardboard case – For every tree cut down, a tree is
replanted, actively contributing to reforestation and the protection of our
planet. Make a gesture for nature with each purchase.



✔️ Containers made from recycled and infinitely recyclable materials –
Together, we minimise environmental impact. Remember to follow sorting advice
for a greener, more sustainable future. Your action counts.

Q1:
Will this work on my curl type?

A1: Yes. CurlEase has been developed with versatility in mind, making it
suitable for wavy (2A–2C), curly (3A–3C), and coily (4A–4C) textures. Instead
of being a “one-size-fits-all” heavy cream, CurlEase uses a carefully balanced
blend of butters and oils that provide slip, moisture, and elongation without
leaving a greasy film. If your hair is fine, it won’t weigh it down; if your
curls are thick and tight, it provides the strength and nourishment they need.
This adaptability is one of the reasons many customers describe it as a
“game-changer” for textured hair.

Q2:
Does it really reduce shrinkage?

A2: Shrinkage is a natural characteristic of curls, but it can be frustrating
when you want to enjoy your hair’s true length. CurlEase is designed with
heritage butters and elasticity-boosting oils that help curls unfurl to their
natural length while keeping their shape. Rather than stretching curls in a
harsh or artificial way, CurlEase supports their structure so they elongate
naturally. The result is hair that looks longer, feels softer, and still
retains its bounce and vitality.

Q3:
Can I use it daily?

A3: Absolutely. CurlEase is lightweight and non-greasy, which means it can be
used as part of your daily styling or refresh routine. Many curl creams build
up quickly, leaving hair feeling heavy or coated, but CurlEase was created to
avoid this. Its quat-free conditioning system provides slip and frizz control
without leaving residue behind. On wash day, apply generously to damp hair; in
between washes, use smaller amounts to refresh curls, tame frizz, and re-define
your pattern. It’s designed to be as flexible as your lifestyle.

Q4:
Will it weigh down fine curls?

A4: No. One of the key challenges in textured hair care is balancing hydration
with weightlessness. CurlEase was formulated to melt into strands, not sit on
top of them. The inclusion of lighter oils like jojoba and camellia means the
cream nourishes without heaviness, making it ideal even for fine curls. You’ll
still enjoy softness and elongation without losing the natural spring that
makes your curls unique.

Q5:
Is it safe for coloured or chemically treated hair?

A5: Yes, CurlEase is colour-safe and gentle enough for chemically treated hair.
The absence of harsh sulphates, parabens, or mineral oils means it won’t strip
away treatments or damage delicate cuticles. In fact, the formula includes oils
rich in vitamins and antioxidants (like argan and rosehip), which actively help
protect and restore hair that has been processed. For coloured curls, this
means longer-lasting vibrancy, enhanced shine, and protection against dryness
and breakage.

Q6:
What does it smell like?

A6: CurlEase has a subtle, uplifting fragrance designed to make your curl ritual
feel like self-care without overpowering your senses. The scent profile is
clean, fresh, and lightly floral with a creamy undertone, complementing your
natural beauty rather than masking it. We chose this fragrance deliberately to
ensure it layers well with your favourite perfumes or hair mists while giving
you a quiet moment of indulgence every time you open the jar.

Q7:
Is it vegan and cruelty-free?

A7: Yes — CurlEase, like all Aemlie products, is 100% vegan and cruelty-free.
It contains no animal-derived ingredients and has never been tested on animals.
We’re also committed to sustainability: our packaging is recyclable and
FSC-certified, and we proudly manufacture in the UK to ensure quality and
traceability. Choosing CurlEase means you’re not only treating your hair with
luxury care, but you’re also supporting conscious beauty values that respect
both people and the planet.

Q8:
What makes it different from other curl creams?

A8: Many curl creams focus only on moisture — which is important, but not
enough for long-term curl health. CurlEase stands out because it combines heritage
oils, botanical extracts, and modern ferments into one advanced formula.
This means your curls don’t just look better after one use; over time, your
scalp health, strand strength, and elasticity also improve. It’s also free from
heavy quats, which can build up on curls. Instead, it provides slip and frizz
control through a clean, lightweight conditioning system. In short, CurlEase
doesn’t just style curls — it transforms the way they behave.

Q9:
Can it be used for protective styles (braids, twists, etc.)?

A9: Yes, CurlEase is ideal as a base for protective styles. The cream’s rich
butters and oils provide the slip needed for braiding and twisting while
keeping hair moisturised throughout wear. Its long-lasting hydration means your
style stays neat, frizz is kept under control, and your hair feels soft and
nourished when you take it down. Customers also find it especially effective
for twist-outs and braid-outs, where definition and elongation are key.

Q10:
Does it control frizz in humid weather?

A10: Yes, CurlEase is designed to perform in challenging conditions, including
humidity. Frizz often happens when hair absorbs excess moisture from the air —
but CurlEase works by sealing hydration into the strand, creating a protective
barrier with natural butters and oils. This helps curls stay defined, glossy,
and smooth even when the weather is against you. Whether you’re in a damp
climate or dealing with summer humidity, CurlEase helps your curls hold their
shape with confidence.

Q11:
Is it suitable for sensitive scalps?

A11: Yes. CurlEase is formulated with soothing botanicals like aloe vera, lily,
and sage extract, making it gentle on the scalp as well as the hair. We use a
modern preservative system (ferments like radish root filtrate) that is
effective yet kinder to sensitive skin. If your scalp is prone to irritation
from harsher products, CurlEase is a safe and nourishing alternative that
provides both comfort and performance.

Q12:
How long will one jar last?

A12: This depends on your curl type and how much product you use, but generally
one 200ml jar lasts between 4–8 weeks with regular use. CurlEase is highly
concentrated, so a little goes a long way — especially on fine or wavy hair.
For thicker coils and protective styles, you may use more per application, but
you’ll still find the jar lasts longer than many curl creams because of its
rich, effective texture.

🌿 Clinical Insight: Crown & Curl Elongating Hair Cream

In an independent pilot test conducted over 6 weeks with 25 women and men with type 3–4 curls, Aemlie’s Crown & Curl Elongating Hair Cream delivered visible results that participants could both see and feel.

• 
  Curl Elongation & Definition
  
  Over 80% of participants noticed that their curls appeared longer, smoother, and more defined, with less shrinkage after styling.
  
• 
  Frizz & Breakage Control
  
  The cream was reported to reduce visible frizz by the first week of use, while consistent application helped to decrease signs of dryness and breakage along fragile curl lengths.
  
• 
  Hydration & Shine
  
  9 out of 10 testers agreed their hair felt softer and more hydrated, with a healthy sheen that lasted beyond wash day.
  
• 
  Scalp Comfort
  
  Thanks to the infusion of nourishing oils and plant actives, participants described their scalps as feeling balanced and soothed, supporting overall hair and scalp wellness.
  

✨ While this was a pilot study, results are consistent with the carefully chosen actives inside Crown & Curl — from marula oil and baobab extract for deep repair, to soy protein and hyaluronic acid for strength and elasticity.Formulation approach aligns with hair‑science literature on humectants for moisture, emollients for frizz control, and proteins for elasticity in textured hair care.

• 5 Rituals to Celebrate and Protect Your Natural Curls
• The Science of Shrinkage: Why Your Curls Deserve Elongation
• Luxury Hair Care for Textured Hair: Beyond Moisture
• From Wash Day to Crown Day: Building a Curl Ritual with Aemlie

How to Reduce Curl Shrinkage: Pro Tips for Longer‑Looking Curls

Moisture vs. Protein: Finding Balance for Your Curl Type

Diffusing 101: Faster Drying, More Definition

The Curly Hair Routine: From Wash Day to Day Three Refresh

Vegan Haircare: Why Ethical Formulas Perform for Curls

Free from parabens, sulphates, silicones,
mineral oils, synthetic fragrance, and artificial colours.



Unlike many online brands, we believe in complete transparency, so any
ingredients list you find on our website is 100% complete. No secrets here!



We promise that you will not find ANY of these shady characters in an AEMLIE
Skincare product:



- Aluminium salts

- Phthalates

- Synthetic fragrances

- Sodium Lauryl Sulphate (SLS)

- Sodium Laureth Sulphate (SLES) — in fact, ALL sulphates are out!

- Parabens

- Mineral oils

- Animal derivatives

- Ingredients tested on animals

- Artificial colours

- Bleaches (e.g., benzoyl peroxide)

- Propylene glycol

- Triclosan

- Harsh detergents

- Triethanolamine (TEA)

- ... and the list goes on!